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環(huán)球商務英語

環(huán)球商務英語

定 價:¥120.00

作 者: 商務英語課程組編
出版社: 中央廣播電視大學出版社
叢編項:
標 簽: 商務

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ISBN: 9787304020576 出版時間: 2001-01-01 包裝: 膠版紙
開本: 28cm 頁數(shù): 337頁 字數(shù):  

內(nèi)容簡介

  《環(huán)球商務英語》(World Class English for Business)是從英國開放大學(Open University)引進改編的適合以自學為主的商務英語用書,該教材深入淺出地介紹了一些當代商務理念和國際商務慣例,以及英語國家的商務文化。全書共有8個教學模塊(Module),分為1、2兩冊,并配有9盤錄音帶。

作者簡介

暫缺《環(huán)球商務英語》作者簡介

圖書目錄

《環(huán)球商務英語》上冊
Module plans
Module 1 Change and the company
Unit 1 How companies operate
Session 1 Dutton Engineering
Session 2 The Structure of organisations
Session 3 Successful Products
Unit 2 Responding to change
Session 4 people and change
Session 5 Describing trends
Session 6 The global market
Unit 3 Ways of wording
Session 7 Telecommutiong
Session 8 Working with regulations
Session 9 WOrking in cyberspace
Unit 4 Pronunciaton and review
Session 10 Pronunciation
Session 11 Review
Session 12 Communicative activities
Answers
Module 2 The Custimer
Unit 1 Customer serivce
Session 1 Planning improvemens to customer service
Session 2 Formulating customer service policy
Session 3 Briefing staff about customer policy
Unit 2 Customer feedback
Session 4 Finding out what customers think - 1 Face-to-face interviews
Session 5 Finding out what customers think - 2 On the telephone
Session 6 Finding out what customers think - 3 Written questionnaires
Unit 3 Total Quality Management
Session 7 What is Total Quality Management
Session 8 Who is involved in Total Quality Management?
Session 9 How is Total Quality Management Managed?
Unit 4 Pronunciaton and review
Session 10 Pronunciation
Session 11 Review
Session 12 Communicative activities
Answers
Module 3 Finance
Module 4 A new product
Transcript
Self-Assessment
Glossary
Acknowledgements

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