英語(yǔ)是經(jīng)濟(jì)管理領(lǐng)域里各個(gè)專業(yè)的重要工具，網(wǎng)絡(luò)時(shí)代的飛速發(fā)展，更強(qiáng)調(diào)了這一點(diǎn)。學(xué)習(xí)專業(yè)英語(yǔ)時(shí)，一定要告別公共英語(yǔ)學(xué)習(xí)的各種課本，專攻專業(yè)書(shū)籍。閱讀專業(yè)書(shū)籍是學(xué)生到達(dá)自如英語(yǔ)境地之前，最后一個(gè)艱難臺(tái)階。 《經(jīng)濟(jì)管理專業(yè)英語(yǔ)（第三版）》共分為1 4個(gè)部分，并另外選配了1 4篇文章作為閱讀材料。全書(shū)的課文選自美國(guó)著名大學(xué)商學(xué)院里通用的本科生及研究生的教材，包括微觀經(jīng)濟(jì)學(xué)、宏觀經(jīng)濟(jì)學(xué)、決策統(tǒng)計(jì)分析、管理信息系統(tǒng)、運(yùn)營(yíng)管理學(xué)、市場(chǎng)營(yíng)銷(xiāo)學(xué)、財(cái)務(wù)管理、組織行為學(xué)、財(cái)務(wù)會(huì)計(jì)、貨幣銀行學(xué)、戰(zhàn)略管理、國(guó)際經(jīng)濟(jì)學(xué)、國(guó)際市場(chǎng)營(yíng)銷(xiāo)學(xué)和國(guó)際商業(yè)學(xué)。 《經(jīng)濟(jì)管理專業(yè)英語(yǔ)（第三版）》在14個(gè)部分里都增添了學(xué)習(xí)提示（Suggestio ns for Further Study），是些很實(shí)用的內(nèi)容，綜合考慮了課程學(xué)習(xí)以及未來(lái)的應(yīng)用，包括學(xué)習(xí)方法概說(shuō)、新單詞的記憶、讀、聽(tīng)、寫(xiě)、說(shuō)、寫(xiě)作精要、語(yǔ)感、業(yè)務(wù)信函、注釋格式、參考文獻(xiàn)格式、個(gè)人簡(jiǎn)歷格式、內(nèi)部便箋以及翻譯要?jiǎng)t。這些學(xué)習(xí)提示聯(lián)結(jié)起來(lái)，組成全新的、完整的專業(yè)英語(yǔ)教學(xué)思想。
作者簡(jiǎn)介
暫缺《經(jīng)濟(jì)管理專業(yè)英語(yǔ)（第二版）》作者簡(jiǎn)介
圖書(shū)目錄
PART ONE MICROECONOMICS The Concept of Utility How Markets Function PART TWO MACROECONOMICS Outlays and Components of Demand Macroeconomic Policy PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING Why Sample Basic Concepts of Hypothesis Testing PART FOUR MANAGEMENT INFORMATION SYSTEM Hotel Computer Applications Word Processing PART FIVE OPERATIONS MANAGEMENT Order Processing Bring Design into the Business PART SIX MARKETING Pulling and Pushing Marketing Strategies in a Market-Oriented System The Many Faces of Personal Selling PART SEVEN MANAGERIAL FINANCE Motives for Using Debt Trade Credit PART EIGHT ORGANIZATIONAL BEHAVIOR What Is OBM? Areas of Application PART NINE FINANCIAL ACCOUNTING Elements of the Accounting Model Accounting Reports PART TEN MONEY AND BANKING Sources and Uses of Bank Funds Instruments of the Capital Market PART ELEVEN STRATEGIC MANAGEMENT Company Goals : Survival, Growth, Profitability Strategic Considerations for Multinational Firms PART TWELVE INTERNATIONAL ECONOMICS Free Markets and Growth New-World Realities and Competitiveness PART THIRTEEN INTERNATIONAL MARKETING Advertising Abroad--Creative Challenges Evaluating Alternatives for International Operations PART FOURTEEN INTERNATIONAL BUSINESS The International Rules of Commercial Policy Foreign Direct Investment APPENDIX A READINGS IN ECONOMICS AND MANAGEMENT The Objectives of Firms in Economics The Maximizing Principle in Economics An Introduction to the Theory of Economic Growth Taxation in Western Economics Application of Probability Concepts in Decision Making The Learning Organization The Goal of Financial Management
Global Advertising Regulations Financial Intermediation..Assets and Liabilities Management in a Profit-Seeking Environment Qualitative Characteristics of Accounting Information The Rise of China's Joint Ventures in an Interdependent Global Economy History of the International Monetary System International Banking Trade Policy in Developing Countries APPENDIX B WORDS, PHRASES, AND TYPICAL EXPRESSIONS APPENDIX C SAMPLES OF GOOD SENTENCES APPENDIX D BUSINESS LETTERS APPENDIX E SAMPLES OF FOOTNOTES APPENDIX F SAMPLES OF BIBLIOGRAPHIES APPENDIX G RESUME APPENDIX H MEMORANDUM APPENDIX I TRANSLATION
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