主編寄語 前言 Lesson One 企業(yè)策劃原則 Passange 1 Passange 2 Passange 3 Passange 4 Case Disussion:案件討論 Quaker Oats Focuses on a planning Prolbem Lesson Two 市場決策 Passange 1 Passange 2 Passange 3 Passange 4 Case Disussion:案件討論 The Decidion to Change at General Motors Corporaion Lesson Three 跨國企業(yè)及管理 Passange 1 Passange 2 Passange 3 Passange 4 Case Disussion:案件討論 ABCo Chemical Develops a Worldwide Strategy Lesson Four 信息與技術(shù) Passange 1 Passange 2 Passange 3 Passange 4 Case Disussion:案件討論 David Battles Goliathe for the Power of Informaion on the Internet Lesson Five 質(zhì)量管理 Passange 1 Passange 2 Passange 3 Passange 4 Case Disussion:案件討論 Total Quality Magement:Learning to Make it Work Lesson Six 戰(zhàn)略管理 Passange 1 Passange 2 Passange 3 Passange 4 Case Disussion:案件討論 How New Strategies Could Make a Difference at IBM Lesson Seven 風(fēng)險管理及保險 Passange 1 Passange 2 Passange 3 Passange 4 Case Disussion:案件討論 The Risk of Commputer Viruses Lesson Eight 人際關(guān)系及激勵 Passange 1 Passange 2 Passange 3 Passange 4 Case Disussion:案件討論 The Motivaion Crisis:Hitting the Wall Lesson Nine 營銷管理 Passange 1 Passange 2 Passange 3 Passange 4 Case Disussion:案件討論 Changing Comsumers' Minds about Meat Lesson Ten 財務(wù)管理 Passange 1 Passange 2 Passange 3 Passange 4 Case Disussion:案件討論 Gredit for Sale 參考書目
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