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步入商界:商務(wù)英語(yǔ)初階

步入商界:商務(wù)英語(yǔ)初階

定 價(jià):¥59.80

作 者: (英)克里斯廷約翰遜(Christine Johnson),(英)杰克羅納根(Jack Lonergan)編著
出版社: 外語(yǔ)教學(xué)與研究出版社
叢編項(xiàng):
標(biāo) 簽: 商務(wù)英語(yǔ)

ISBN: 9787560010793 出版時(shí)間: 2003-07-01 包裝: 膠版紙
開本: 26cm 頁(yè)數(shù): 416 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  [編輯推薦]該套節(jié)目強(qiáng)調(diào)實(shí)用性,全部?jī)?nèi)容圍繞一個(gè)完整的商務(wù)活動(dòng)展開,語(yǔ)言真實(shí)而自然。您將有機(jī)會(huì)進(jìn)行具體的商務(wù)實(shí)踐,并學(xué)到:并要商務(wù)詞匯;商務(wù)活動(dòng)中各種正式非正式對(duì)話;基本語(yǔ)法知識(shí)。此外,您還將接觸到不同國(guó)籍者所講的英語(yǔ)。除音像資料處,全套節(jié)目還包括兩本文字教材:《本教材》和《學(xué)習(xí)輔導(dǎo)》。這本《主教材》與音像節(jié)目相輔相成,人您提供廣泛的理解練習(xí)和語(yǔ)言實(shí)踐。書后附有練習(xí)答案、音像資料腳本及語(yǔ)匯表。歡迎學(xué)習(xí)《步入商界——商務(wù)英語(yǔ)初階》!這套書是為了使你能夠最有效、最愉快地學(xué)習(xí)英語(yǔ)而設(shè)計(jì)的。通過本課程的學(xué)習(xí),我們相信你能達(dá)到以下兩個(gè)明確而實(shí)際的目標(biāo):第一、能夠進(jìn)行具體的商務(wù)活動(dòng);第二、能夠提高商務(wù)英語(yǔ)水平?!恫饺肷探纭虅?wù)英語(yǔ)初階》包括兩本文字教材:《主教材》和《學(xué)習(xí)輔導(dǎo)》。另外,還有電視節(jié)目(或錄像帶)以及錄音帶。這種多媒體的課程為你的學(xué)習(xí)提供了極大方便,你可以選擇適合自己的學(xué)習(xí)方式,以取得最佳的學(xué)習(xí)效果。本課程共有20個(gè)單元,每個(gè)單元涉及日常商務(wù)活動(dòng)的一個(gè)側(cè)面,展示如何處理工作現(xiàn)實(shí)中的各種問題,并突出介紹所涉及的重點(diǎn)語(yǔ)言范圍。所以,你所聽到的語(yǔ)言都是真實(shí)的,是與商務(wù)活動(dòng)相關(guān)的。全部課程圍繞現(xiàn)實(shí)生活中的一個(gè)完整的商務(wù)過程展開,兼顧知識(shí)性和趣味性。BIBURYSYSTEMS是一家生產(chǎn)電子玩具的公司,我們的主人公是新任該公司推銷員的EDWARDGREEN,我們將追隨他工作的進(jìn)展,看到他如何處理公司內(nèi)部以及同客戶之間的關(guān)系。在《主教材》正文開始前,你將看到故事的幾個(gè)主要人物。到課程結(jié)束的時(shí)候,你或許能決定你最喜歡的人物是誰(shuí)。在學(xué)習(xí)每個(gè)單元時(shí),建議你從《主教材》開始。先看一看該單元故事情節(jié)的摘要,熟悉一下WORDCHECK中的重點(diǎn)詞匯和LANGUAGESUMMARY中的表達(dá)用語(yǔ)。然后再看電視或錄像中的故事,了解該單元的內(nèi)容和所涉及的語(yǔ)言。如果你遇到看不懂的內(nèi)容不要著急,《主教材》和《學(xué)習(xí)輔導(dǎo)》中的練習(xí)會(huì)幫助你理解故事的內(nèi)容??赐赇浵窈?,先做《主教材》的練習(xí),然后再做《學(xué)習(xí)輔導(dǎo)》中的詞匯和句型練習(xí)。做完練習(xí)之后再看一遍錄像,你會(huì)發(fā)現(xiàn)能聽懂更多的內(nèi)容?!吨鹘滩摹分羞€包括:ANSWERKEY這是練習(xí)的答案,供你做完練習(xí)之后核對(duì)答案正確與否。VIDEOSCRIPT這是錄像故事中的全部對(duì)話內(nèi)容,供你在學(xué)習(xí)和做練習(xí)時(shí)參考。AUDIOSCRIPT這是錄音帶上的全部錄音內(nèi)容,供你在利用錄音帶做練習(xí)時(shí)參考。GLOSSARY書后的詞匯表可供你學(xué)習(xí)時(shí)參考,但中文釋義主要結(jié)合本課程。如需進(jìn)一步學(xué)習(xí)該詞匯,可以查閱詞典。學(xué)習(xí)本課程要注意語(yǔ)言的實(shí)踐,要充分利用課程為你設(shè)計(jì)的各種練習(xí),掌握所學(xué)到的在商務(wù)活動(dòng)中有用的句型和表達(dá)用語(yǔ),從打電話到介紹產(chǎn)品到進(jìn)行談判。通過大量的實(shí)踐,相信你將能夠在實(shí)際生活中運(yùn)用從本課程所學(xué)到的地道的英語(yǔ)進(jìn)行成功的商務(wù)活動(dòng)。《步入商界——商務(wù)英語(yǔ)初階》還可以幫助你順利通過“商務(wù)英語(yǔ)證書考試BEC”。該考試是由英國(guó)劍橋大學(xué)考試委員會(huì)推薦、國(guó)家教委考試中心承辦的權(quán)威性考試,目前已在我國(guó)全面展開。由劍橋大學(xué)簽發(fā)的BEC證書可在各類經(jīng)濟(jì)部門,特別是涉外經(jīng)濟(jì)部門和三資企業(yè)招聘、晉升時(shí)作為英語(yǔ)能力的權(quán)威性證明?!恫饺肷探纭虅?wù)英語(yǔ)初階》是劍橋大學(xué)考試委員會(huì)推薦的備考音像教材。

作者簡(jiǎn)介

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圖書目錄

《步入商界(主教材)》
UNIT 1
INTRODUCING YOURSELF
GIVING NAME AND JOB TITLE · GREETING PEOPLE TALKING ABOUT YOUR COMPANY
UNIT 2
USING THE TELEPHONE
STARTING A TELEPHONE CONVERSATION GETTING THROUGH ·TAKING MESSAGES
UNIT 3
MAKING APPOINTMENTS
ASKING FOR A MEETING · FIXING TIMES AND DATES · GETTING PEOPLE TO DO THINGS
UNIT 4
RECEIVING VISITORS
INTRODUCING A VISITOR TO YOUR COLLEAGUES MAKING SMALL TALK · RESPONDING TO INVITATIONS SAYING WHAT YOU LIKE
UNIT 5
DESCRIBING YOUR COMPANY'S PRODUCTS
MAKING A PRODUCT PRESENTATION · GIVING INFORMATION FROM DIAGRAMS · GIVING OPINIONS
UNIT 6
MAKING TRAVEL ARRANGEMENTS
MAKING AN AIRLINE RESERVATION · ORDERING A TAXI · HIRING A CAR
UNIT 7
STAYING AT A HOTEL
BOOKING INTO A HOTEL · ORDERING A MEAL MAKING A COMPLAINT
UNIT 8
SHOWING VISITORS AROUND THE COMPAN Y
SHOWING VISITORS AROUND · DESCRIBING CONFERENCE FACILITIES ·DESCRIBING RESEARCH FACILITIES * CHECKING FACTS
UNIT 9
EXPLAINING How SOMETHING WORKS
DESCRIBING PROCESSES · GIVING INSTRUCTIONS EXPLAINING THE FEASIBILITY STUDY
UNIT 10
RESCHEDULING PLANS AND ARRANGEMENTS
RESCHEDULING PLANS · SUGGESTING CHANGES INTERRUPTING POLITELY
UNIT 11
ANALYSING YOUR COMPETITORS
ASKING QUESTIONS ABOUT COMPETITORS · DESCRIBING SIMILARITY · EXPRESSING POSSIBILITY
UNIT 12
BUSINESS LETTERS AND PRESENTING INFORMATION
PROPOSING SOLUTIONS TO PROBLEMS · MAKING COMPARISONS · UNDERSTANDING BUSINESS LETTERS · ORGANISING INFORMATION IN A
UNIT 13
TRAVELLING ON BUSINESS
CHECKING IN AT THE AIRPORT · FOLLOWING DIRECTIONS · CHECKING OUT OF A HOTEL
UNIT 14
PRESENTING A NEW PRODUCT
MAKING A FORMAL PRESENTATION ·DESCRIBING A NEW PRODUCT · ASKING ABOUT DETAILS
UNIT 15
ENTERTAINING VISITORS
INVITING ·THANKING ·MAKING SMALL TALK
UNIT 16
COMPLAINING ABOUT PRODUCTS AND SERVICES
DESCRIBING PROBLEMS · DEMANDING ACTION PROMISING TO DO SOMETHING
UNIT 17
COMPARING PRODUCTS AND PRICES
TAKING PART 1N A MEETING · EVALUATING NEW PRODUCTS · COMPARING PRODUCTS AND RETAILERS
UNIT 18
NEGOTIATING PRICES
SAYING WHAT YOU WANT · MAKING OFFERS RESPONDING TO OFFERS
UNIT 19
NEGOTIATING DELIVERY
DISCUSSING POSSIBLE DELIVERY DATES · GETTING PEOPLE TO DO THINGS · MAKING COUNTER-PROPOSALS · STARTING AND ENDING
MEETINGS
UNIT 20
CONCLUDING A DEAL
REACHING AGREEMENT· SUMMARISING WHAT YOU HAVE DONE ·CONCLUDING A NEGOTIATION
ANSWER KEY
VIDEOSRIPT
AUDIOSRIPT
GLOSSARY
《步入商界(學(xué)習(xí)輔導(dǎo))》
UNIT 1
INTRODUCING YOURSELF
GIVING NAME AND JOB TITLE · GREETING PEOPLE TALKING ABOUT YOUR COMPANY
UNIT 2
USING THE TELEPHONE
STARTING A TELEPHONE CONVERSATION GETTING THROUGH ·TAKING MESSAGES
UNIT 3
MAKING APPOINTMENTS
ASKING FOR A MEETING · FIXING TIMES AND DATES · GETTING PEOPLE TO DO THINGS
UNIT 4
RECEIVING VISITORS
INTRODUCING A VISITOR TO YOUR COLLEAGUES MAKING SMALL TALK · RESPONDING TO INVITATIONS SAYING WHAT YOU LIKE
UNIT 5
DESCRIBING YOUR COMPANY'S PRODUCTS
MAKING A PRODUCT PRESENTATION · GIVING INFORMATION FROM DIAGRAMS · GIVING OPINIONS
UNIT 6
MAKING TRAVEL ARRANGEMENTS
MAKING AN AIRLINE RESERVATION · ORDERING A TAXI · HIRING A CAR
UNIT 7
STAYING AT A HOTEL
BOOKING INTO A HOTEL · ORDERING A MEAL MAKING A COMPLAINT
UNIT 8
SHOWING VISITORS AROUND THE COMPAN Y
SHOWING VISITORS AROUND · DESCRIBING CONFERENCE FACILITIES ·DESCRIBING RESEARCH FACILITIES * CHECKING FACTS
UNIT 9
EXPLAINING How SOMETHING WORKS
DESCRIBING PROCESSES · GIVING INSTRUCTIONS EXPLAINING THE FEASIBILITY STUDY
UNIT 10
RESCHEDULING PLANS AND ARRANGEMENTS
RESCHEDULING PLANS · SUGGESTING CHANGES INTERRUPTING POLITELY
UNIT 11
ANALYSING YOUR COMPETITORS
ASKING QUESTIONS ABOUT COMPETITORS · DESCRIBING SIMILARITY · EXPRESSING POSSIBILITY
UNIT 12
BUSINESS LETTERS AND PRESENTING INFORMATION
PROPOSING SOLUTIONS TO PROBLEMS · MAKING COMPARISONS · UNDERSTANDING BUSINESS LETTERS · ORGANISING INFORMATION IN A
UNIT 13
TRAVELLING ON BUSINESS
CHECKING IN AT THE AIRPORT · FOLLOWING DIRECTIONS · CHECKING OUT OF A HOTEL
UNIT 14
PRESENTING A NEW PRODUCT
MAKING A FORMAL PRESENTATION ·DESCRIBING A NEW PRODUCT · ASKING ABOUT DETAILS
UNIT 15
ENTERTAINING VISITORS
INVITING ·THANKING ·MAKING SMALL TALK
UNIT 16
COMPLAINING ABOUT PRODUCTS AND SERVICES
DESCRIBING PROBLEMS · DEMANDING ACTION PROMISING TO DO SOMETHING
UNIT 17
COMPARING PRODUCTS AND PRICES
TAKING PART 1N A MEETING · EVALUATING NEW PRODUCTS · COMPARING PRODUCTS AND RETAILERS
UNIT 18
NEGOTIATING PRICES
SAYING WHAT YOU WANT · MAKING OFFERS RESPONDING TO OFFERS
UNIT 19
NEGOTIATING DELIVERY
DISCUSSING POSSIBLE DELIVERY DATES · GETTING PEOPLE TO DO THINGS · MAKING COUNTER-PROPOSALS · STARTING AND ENDING
MEETINGS
UNIT 20
CONCLUDING A DEAL
REACHING AGREEMENT· SUMMARISING WHAT YOU HAVE DONE ·CONCLUDING A NEGOTIATION
ANSWER KEY
VIDEOSRIPT
AUDIOSRIPT
GLOSSARY

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