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商務(wù)英語

商務(wù)英語

定 價:¥8.80

作 者: 楊朝峰,趙靜編
出版社: 外語教學(xué)與研究出版社
叢編項: 外研社實用英語叢書 實用英語系列
標 簽: 商務(wù)英語

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ISBN: 9787560007182 出版時間: 1999-09-01 包裝: 精裝
開本: 19cm 頁數(shù): 251 字數(shù):  

內(nèi)容簡介

  隨著近年來國際經(jīng)濟交往的加深和發(fā)展,我國對外投資企業(yè)和外商在華投資企業(yè)迅速增多,對外貿(mào)易急劇擴大,越來越多的人從事于對外經(jīng)貿(mào)或三資企業(yè)的工作,或被派往國外工作,商業(yè)英語的運用在進一步擴大。雖然近年來已有大量此類書籍出版,但大都只限于外貿(mào)英語,很少涉及日常商用英語。本書的目的即在于為實踐中的涉外商務(wù)人員和將從事涉外商業(yè)活動的人們,提供一冊較為全面的、能結(jié)合我國對外貿(mào)易和西方日常商務(wù)及管理實踐的參考工具書。商務(wù)英語作為一種應(yīng)用英語,受其實用性的西方國家多年來商業(yè)習(xí)慣的影響,形成了與日常英語所不同的風(fēng)格、慣用格式和專用詞匯及詞語。本書擬通過對英文實例的注釋和分析,力求使讀者對對外經(jīng)貿(mào)、一般商務(wù)活動及管理中出現(xiàn)的各種信函、文件有一全面的了解和掌握。一些例句、例文還可為實際商務(wù)活動中參照使用。本書共分五部分內(nèi)容,每一部分先是扼要的說明和解釋,然后列舉若干常用實例做進一步說明并供使用參考,例文都附有中文注釋。第一部分為商務(wù)信函,以日常商函實例為主,并結(jié)合介紹一些貿(mào)易基礎(chǔ)知識,包括業(yè)務(wù)開發(fā)、貿(mào)易安排、合同執(zhí)行及索賠等,使讀者在熟悉商業(yè)書面語言的同時,能增加一些對商業(yè)基礎(chǔ)知識和做法的了解。第二部分介紹商務(wù)電報、電傳及傳真;第三部分通過實例,介紹一般商業(yè)企業(yè)有關(guān)行政管理和商務(wù)管理的各種便函、表函和報告;第四部分以商務(wù)合同為基礎(chǔ),介紹貿(mào)易中出現(xiàn)的各類條款;第五部分選編商業(yè)往來中使用的主要單據(jù),并加解釋。書后附有英漢對照商用常用語。

作者簡介

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圖書目錄

UNIT 1 The Elements of Effective Business Writing
Exercises
UNIT 2 The Forms of the Business Letter
The Parts of the Business Letter and Their placement
Useful Sentences on Business Letters
Exercises
UNIT 3 Establishing Business Relations
Specimens of Establishing-Business-Relation Letters
Useful Sentences on Establishing Business Relations
Exercises
UNIT 4 Business References
Specimen of Reference Letters
Useful Sentences on Business References
Exercises
UNIT 5 Sales Letters
Write an Attractive Opening
Explain the Product
Make Good Your Claims
Write an Effective Close
Give Your Letter an Attractive Look
Specimen of Sales Letters
Useful Sentences on Sales Letters
Exercises
UNIT 6 Trade Enquiry
The Reply to a Letter of Enquiry
Useful Sentences on Trade Enquiry
Exercises
UNIT 7 Quotation, Offer and Tender
Routine Quotations
Quotations Subject to Conditions
Offers
Tender
Useful Sentences on Quotation, Offer and Tender
Exercises
UNIT 8 Orders and Their Fulfillment
Acknowledging the Order
Declining the Order
Useful Sentences on Orders
Exercises
UNIT 9 Banking and Movement of Currency
The Air Mail Remittance Order
The Cable Remittance Order
The Foreign Draft
Collections
Specimen Letters on Banking and Payment
Useful Sentences on Banking and payment
Exercises
UNIT 10 Letters of Credit
Procedure--Application for a Letter of Credit
Specimens of L/C Letters
Useful Sentences on L/C
Exercises
UNIT 11 Insurance
Specimen of Insurance Letters
Useful Sentences on Insurance
Exercises
UNIT 12 Shipment
Types of Carrier
Shipping and Forwarding Agents
Carriage by Air
Shipping Documents
Common Discrepancies in Shipping Documents
Exporter''''s Alternatives
Advice to Exporter
Specimen of Shipment Letters
Useful Sentences on Shipment
Exercises
UNIT 13 Agencies
Specimen of Agency Letters
Specimen of Agency Agreement
Useful Sentences on Agencies
Exercises
UNIT 14 Settlement of Disputes
How to Reply to a Letter of Complaint
Specimen of Complaint Letters
Useful Sentences on Settlement of Disputes
Exercises
UNIT 15 Business Contract
Main Terms and Conditions in Business Contract
Specimen of Business Contract
Useful Sentences on Business Contract
Exercises
UNIT 16 Application Letters and Resumes
Application Letters
Resumes
Suggestions for Preparing Effective Resumes
Specimen of Resume
Exercises
UNIT 17 Other Forms of Written Communication
Memoranda
Specimen of Memoranda
Notices
Specimen of Notice
Exercises
References

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