CHAPTER ONE Part I Text The Nature of Business 參考譯文 企業(yè)特征 Part Ⅱ Reading for Communicative Tasks Products and Services產(chǎn)品和服務(wù) CHAPTER TWO Part I Text The Forms of Business Ownership 參考譯文 企業(yè)所有權(quán)形式 Part Ⅱ Reading for Communicative Tasks Business Meetings商務(wù)會(huì)議 CHAPTER THREE Part I Text The Managerial Process 參考譯文 管理過程 Part Ⅱ Reading for Communicative Tasks Systems and Processes系統(tǒng)和過程 CHAPTER FOUR Part I Text Creating an Organization 參考譯文 組織的創(chuàng)立 Part Ⅱ Reading for Communicative Tasks Company and Its Organization公司及其組織 CHAPTER FIVE Part I Text Operations Management 參考譯文 經(jīng)營管理 Part Ⅱ Reading for Communicative Tasks Plans and Arrangements計(jì)劃和安排 CHAPTER SIX Part I Text Human Resources Management 參考譯文 人力資源管理 Part Ⅱ Reading for Communicative Tasks Nationality and Occupations國籍與職業(yè) CHAPTER SEVEN Part I Text Marketing Mana~mem 參考譯文 營銷管理 Part Ⅱ Reading for Communicative Tasks Marketing and Sales市場推銷與銷售 CHAPTER EIGHT Part I Text Promotional Strategies 參考譯文 推銷策略 Part Ⅱ Reading for Communicative Tasks Business Travel商務(wù)旅行 CHAPTER NlNE Part I Text Channels of Distribution 參考譯文 銷售渠道 Part Ⅱ Reading for Communicative Tasks Using the Telephone使用電話 CHAPTER TEN Part I Text Financial Management 參考譯文 財(cái)務(wù)管理 Part Ⅱ Reading for Communicative Tasks Trends and Results趨勢(shì)和結(jié)果 CHAPTER ELEVENt Part I Text Risk Manageme and Insurance 參考譯文 風(fēng)險(xiǎn)管理和保險(xiǎn) Part Ⅱ Reading for Communicative Tasks Introductions and Greetings介紹和問候 CHAPTER TVVELVE Part I Text Accounting 參考譯文 會(huì)計(jì) PartⅡ Reading for Communicative Tasks Business Letters商業(yè)書信 CHAPTER THlRTEEN Part I Text Government Assistence，Regulation and Taxation 參考譯文 政府扶助、法規(guī)和稅收 PartⅡ Reading for Communicative Tasks Marketing Information，Invitation Cards and Letters of Invitaion 市場信息報(bào)告、請(qǐng)?zhí)脱?qǐng)函 CHAPTER FOUFITEEN Part I Text International Business 參考譯文 國際商務(wù) Part Ⅱ Reading for Communicative Tasks Import and Export進(jìn)口與出口
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