PREFACE PART ONE MICROECONOMICS The Objectives of Firms in Economics The Role of the Entrepreneur in Economic development The Use of Opportunity Cost in Economics How firms Make Pricing Decisions PART TWO MACROECONOMICS An Introduction to the Theory Economic Growth Role of fiscal Policy in Promoting Economic Rgowth Role of Monetary and financial Policy in Promoting Economics Growth The business Cycle and Its Universal Relevance PART THREE MANAGEMENT IFORMATION SYSTEM The Impact of Information Systems Technology The Components of an Information System Application Software Management Information Systems Analysis and Design PART FOUR FINANCE History of the International Monetary System International Banking Import and Export financing The Foreign Exchange Market PART FIVE MARKETING Elements of Marketing Market Segmentation and Target Markets Public relations :A Marketing Tool in Management Strategy The Rise of China's Joint Ventures in an Interdependent Global Economy PART SIX INTERNATIONAL ECONOMICS Overview of International Economics International Trade and Growth TRade Policy in Developing countries Exports and Economic Growth in developing Economies APPENDIX
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