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商務(wù)英語精讀(2)

商務(wù)英語精讀(2)

定 價:¥38.00

作 者: 張逸主編;周淳[等]編
出版社: 高等教育出版社
叢編項: 商務(wù)英語系列教材
標 簽: 英語綜合

ISBN: 9787040086812 出版時間: 2001-01-01 包裝: 精裝
開本: 23cm 頁數(shù): 504頁 字數(shù):  

內(nèi)容簡介

  《商務(wù)英語系列教材:商務(wù)英語精讀(2)(完整版)》重視學習文化和學習語言的關(guān)系,在單元主題的遴選以及課文和練習的選材上,刻意為學生提供各種文化知識背景,其中包括商業(yè)文化知識背景。為提高學生的文化意識,《商務(wù)英語系列教材:商務(wù)英語精讀(2)(完整版)》還著重對不同文化之間的差異進行了比較?!渡虅?wù)英語系列教材:商務(wù)英語精讀(2)(完整版)》盡可能地尋求語言能力培養(yǎng)和商務(wù)英語知識學習的最佳結(jié)合點,即在培養(yǎng)學生英語語言能力的同時,讓學生熟悉各種商務(wù)活動,了解相關(guān)的商務(wù)知識,這是本書的一大特色?;诖?,本書為學生提供了許多商務(wù)方面的閱讀材料,內(nèi)容涵蓋企業(yè)管理、經(jīng)貿(mào)、金融、證券、國際貿(mào)易、商業(yè)文化、旅游等各個領(lǐng)域,使學生在學習語言的同時,也掌握了必要的商務(wù)知識。

作者簡介

暫缺《商務(wù)英語精讀(2)》作者簡介

圖書目錄

Unit 1 Management
Reading ⅠAreas of Management
Reading Ⅱ The Structure of a Company
Special Use Subject and Verb Agreement (2)
Extended Activities
Word Formation Suffixes -er, -or, -ant, -ent
Function and Structure Making Appointments
Practical Reading Company Organization
Business World Levels of Management
Unit 2 Interview
ReadingⅠHow to Shine at a Job Interview
ReadingⅡTypes of Interview
Special Use Plural Forms of Nouns
Extended Activities
Word Formation Suffixes -ness, -ship, -hood, -ion, -ism, -ment
Function and Structure Interviewing People
Practical Reading Curriculum Vitae and Application, Letters.
Business World How Do You Handle Trick Questions?
Unit 3 Trademark
ReadingⅠ What is a Trademark?
ReadingⅡ Protecting a Trademark
Special Use Indefinite Pronouns
Extended Activities
Word Formation Suffixes -age, -a/ ence, -al, -ity, -cy, -th, -ery
Function and Structure Expressing Intention
Practical Reading Case Study: Caferoma
Business World Selecting Brand Names
Unit 4 Successful Businessmen
Reading Ⅰ Focus on Douglas Ivester, CEO of Coca-Cola
Reading Ⅱ Matsushita: The World's Greatest Entrepreneur?
Special Use Adjectives Used To Describe Human Beings
Extended Activities
Word Formation Suffixes -able/ -ible, -al -ant/ -ent, -ary/ -ory,-an/-ian
Function and Structure Agreeing and Disagreeing
Practical Reading Case Study: Economic Status for Investment
Business World Leadership Lessons for the 21st Century
Unit 5 Successful Businesses
Reading Ⅰ Nokia: Voice from Finland
Reading Ⅱ Canon: Sixty Years of Progress
Special Use Attributive and Predicative Adjectives
Extended Activities
Word Formation Suffixes -ful, -less, -iz/ ical, -ish, -ive/tive
Function and Structure Asking for and Giving Opinions
Practical Reading A Comparison of Two Businesses
Business World Division of Economic Activities and Occupational structure
Unit 6 Plant
Reading Ⅰ“Have You Seen the Tree?”
Reading Ⅱ A Promise of Flowers
Special Use Words or Expressions Denoting Frequency and Accuracy
Extended Activities
Word Formation suffixes -ly,-y,-like,-ous,-some
Function and Structure Showing Satisfaction, Boredom and Displeasure
Practical Reading Tabl—a Record of the Monthly Expenses
Business World The Language of Flowers
Unit 7 Men and Women
Unit 8 Auction
Unit 9 Money
Unit 10 Banking
Unit 11 Shopping
Unit 12 Stock Exchange
Unit 13 Health
Unit 14 Meetings
Unit 15 Exhibition

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