Unit One Introduction Unit Two Book Unit Three Magazine Unit Four Newspaper Unit Five Film Unit Six Radio Unit Seven TV Unit Eight Internet Unit nine Education for journalism and communication Unit ten Advertising Unit eleven Public relations Unit twelve Media economy Unit Thirteen Culture industry and culture studies Unit Fourteen Process of mass communication Unit Fifteen Effects of mass communication Unit Sixteen Mass communication and society Unit Seventeen Mass communication and social control Unit Eighteen Laws and ethics of mass communication Appendix A Key to Exercises Appendix B Chinese translations Bibliography