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實用商務英語寫作(第二版)

實用商務英語寫作(第二版)

定 價:¥30.00

作 者: 石定樂,蔡蔚編著
出版社: 北京理工大學出版社
叢編項: 當代商務英語
標 簽: 商務英語

ISBN: 9787564001452 出版時間: 2003-08-01 包裝: 平裝
開本: 26cm 頁數(shù): 287 字數(shù):  

內容簡介

  《實用商務英語寫作(第3版)》注重實踐技能訓練,具有針對性和通用性相結合、真實性與時效性相結合的特點。與傳統(tǒng)的商務英語函電寫作教材相比,增加了在現(xiàn)代國際商務活動中頻繁使用的文體,如廣告文案、備忘、報告和合同等文體寫作實用技巧訓練,對在互聯(lián)網時代已不再廣泛使用的文體不再做介紹。針對各種文體提供了大量的范例,通過討論范例熟悉該文體,總結出其核心模式和常用術語及套語,配有可操作性強的技巧訓練。范例均附中文譯文,習題多附參考答案和引導性評論。第2版增加了商務電郵的技術指導,針對抄送(cc)和附件(attachment)的一些操作,結合當前國際商務操作慣例做了指導性說明。第3版在第2版的基礎上更新素材,整合內容,使《實用商務英語寫作》更加重點突出,脈絡清晰,富于操作性、時代感和趣味性,以全新的面貌呈現(xiàn)于廣大讀者。

作者簡介

暫缺《實用商務英語寫作(第二版)》作者簡介

圖書目錄

Chapter One Memo Writing & E-mail Writing
Activity 1 What Is a Memo?
Activity 2 What a Memo Is Like?
Activity 3 How to Write a Memo?
Activity 4 How to Write E-mail with Efficiency?
Chapter Two Business Correspondence Writing ( I ) (Relation Establishing)
Activity 1 Style & Format of Business Letter 
Activity 2 Enquiry & Reply 
Activity 3 Order & Acknowledgement 
Chapter Three Business Correspondence Writing ( Ⅱ ) ( Payment Demands & Payment)
Activity 1 How to Get Payment Settled?
Activity 2 Get Payment Settled
Chapter Four Business Correspondence (Ⅲ) ( Problem Solving)
Activity 1 Complaint Making
Activity 2 Reply to Complaint
Chapter Five Career
Activity 1 How to Write an Effective Resume?
Activity 2 How to Write a Job Application?
Activity 3 Job-Wanted
Activity 4 Letters of Recommendations
Chapter Six Practical Writing( Notices & Social Letters)
Activity 1 Notices & Public Signs
Activity 2 General Introduction of Social Letters
Activity 3 Common Social Letters
Chapter Seven Advertisement Writing
Activity 1 General Idea of a Copy
Activity 2 How to Draw a Copy?
Activity 3 Write a Copy Now
Chapter Eight Business Report Writing
Activity 1 What Is a Business Report?
Activity 2 What a Report Is Made of?
Activity 3 How to Write a Routine Report?
Activity 4 How to Write an Investigation Report?
Activity 5 How to Write a Feasibility Report?
Chapter Nine Business Contract/Agreement Writing
Activity 1 General Idea About Agreement/Contract
Activity 2 Basic Provisions for Agreement/Contract
Activity 3 How to Write a Contract?
Activity 4 Supplementary Reference for Contract /Agreement Writing
Chapter Ten Graphs and Diagrams
Activity 1 Bar Chart
Activity 2 Pie Chart 
Activity 3 Linary Chart
Activity 4 Other Diagrams
附錄1 常用國際貿易詞匯術語
附錄2 常用商務文案英語縮略語
附錄3 參考答案
參考文獻

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