Chapter 1 Introduction of Marketing Section 1 What Is Marketing? Section 2 A The Notions of Marketing B Internal Marketing Section 3 Case Study Introduction of Case Study Section 4 Supplementary Reading The Elements of a Successful Marketing Campaign Chapter 2 Market Analysis Section 1 Defining the Market Section 2 A Introduction to Market Share B Competitor Analysis Section 3 Case Study Market Share——Dixons Section 4 Supplementary Reading Changing Patterns in Consumer Demend——Snow Sport Holidays Chapter 3 Consumer Behavior Section 1 Introduction Section 2 A Buting Process B Customer Buting Process for New Behavior Section 3 Case Study Introduction of Children on Buyer Behavior Section 4 Supplementary Reading Un-Retiring Wallets and No Blue Hair:Senior Women Chapter 4 Selection of Market Chapter 5 Marketing Research Chapter 6 Marketing Plam Chapter 7 Marketing Mix Chapter 8 B2B Marketing Chapter 9 Internet-marketing Chapter 10 Branding Strategy References（參考書目）
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