最新國際商務(wù)英語

定　價(jià)：￥39.80

作　者：	雍和明編著
出版社：	廣東人民出版社
叢編項(xiàng)：
標(biāo)　簽：	國際貿(mào)易

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ISBN：	9787218042527	出版時(shí)間：	2003-01-01	包裝：	平裝
開本：	29cm	頁數(shù)：	345頁	字?jǐn)?shù)：

內(nèi)容簡介

　　A New English Course on Contemporary Business·Business and its Environment·Economic Systems and the Role ofGovernment·Forms of Business Organization·Corporations：Start-ups，Types and Governance·Entrepreneurship and Starting a Small Business·Business Ethics and Social Responsibility·Competing in Global Markets·Planning and Decision Making·Organizing and Business Structure·Leading and Employee Morale·Controlling and Business Objectives·Managing in a Changing Evvironment·Human Resources Management·Production and Operations Management·Marketing：Background and Concepts·Accounting and Budgeting·Financial Markets：Securities and Investments·Risk Management and Insurance·Computers and Information Management

作者簡介

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圖書目錄

Foreword
Chapter 1 Business and its Environment
Chapter 2 Economic Systems and the Role of Government
Chapter 3 Forms of Business Organization
Chapter 4 Corporations:Start-ups,Types and Governance
Chapter 5 Entrepreeurship and Starting a Small Business
Chapter 6 Business Ethics and Social Responsibility
Chapter 7 Competing in Global Markets
Chapter 8 Planning and Decision making
Chapter 9 Organizing and Business Structure
Chapter 10 Leading and Employee Morale
Chapter 11 Controlling and Business Objectives
Chapter 12 Managing in a Changing Environment
Chapter 13 Human Resources Management
Chapter 14 Production and Operations Management
Chapter 15 Marketing:Background and Concepts
Chapter 16 Accounting and Budgeting
Chapter 17 Financial Markets:Securities and Investments
Chapter 18 Risk Management and Insurance
Chapter 19 Computers and Iformation Management