PARTⅠ TEXT 1 The Lnternationalization Process 2 The Global Business Environment 3 The World of International Trade 4 Managing Export Operations 5 Global Sourcing Strategy:R&D,Manufacturing,and Marketing Intertaces 6 Licensing 7 The Design and Management of International Joint Ventures 8 International Strategy Formulation 9 The Impact of Globalization on the Organiszation of Activities 10 The Evolving Multinational 11 The Global Manager 12 Managing Government Intervention 13 Global Leadership PARTⅡ CASES ON INTERNATIONALIZATION 14 LEO Electron Microscopy Ltd:A Zeiss-Leica Cooperation 15 Kenny Rogers Roasters in China 16 Palliser Furniture Ltd 17 Neilson Internationalin Mexico 18 Selkirk Group in Asia 19 Russki Adventures 20 Samsung China:the Introduction of Color TV 21 Cameron Auto Parts(A)-Revised 22 Hush Puppies Chile 23 Technophar in Viet Nam 24 Nora-sakari:A Proposed Joint Venture in Malaysia 25 Mercedes Comes to Alabama 26 Where Have You Been?An Exercise ot assess Your Expaosure of fhe Rest ofthe World,sPeoples 27 HCM Beverage Company 28 Wil-Mor Technologies,Inc PARTⅢ MULTINATIONAL MANAGEMENT 29 Matra-Ericsson Telecommunications1990 30 Toppan Moore 31 Black & Decker-EasternHemisphere and the ADP Initiative(A) 32 GLOBAL Enterprises,Inc 33 Honeywell Inc.and Global Research & Development 34 Hilti Corporation (A) 35 Bristol Compressors,Asia-pacific 36 Matsushita Electric Industrial Ltd.Europe:Sales and Marketing,1994 37 DSL de Mexico S.A.deC.V. 38 Larson in Nigeria-1994 39 Mabuchi Motor Co.,Ltd. 40 Scotch-Brite(3M) 41 Enron Development Corporation 42 Crisisat Renault:The Vilvoorde Plant Closing(A) 43 The Brent Spar Platform Controversy(A) Name Index Subject Index