Chapter 1 General Introduction Section 1 What Is Communication Like? Section 2 What Is Cross-Chultural Communication? Section 3 What Does Cross-Cultural Communication Mean to Business People? Supplementary Reading:Monsieru Mickey Chapter 2 Face to Face Section 1 How to Make Introduction? Section 2 How to Deal with Business Cards? Section 3 What Should We Say for Small Chat? Supplementary Reading:Individualism and Collectivism Chapter 3 Social Interaction Section 1 How to Schedule Visiting and Entertaining? Section 2 ABC for Gifts Exchanging Section 3 How to Make a Disagreement Pleasant? Supplementary Reading:Spoken Communication-Ways of Listening and Speaking Chapter 4 Gender Communication Section 1 Are There Any Differences in Male and Female's Communication? Section 2 How Are Roles Females Playing in Intemational Business? Section 3 A Loser or Winner in the Game? Supplementary Reading:Why Are Women and Men Different? Chapter 5 Non-Verbal Communication Section 1 What Is the Range of Non-Verbal Communication in Business? Section 2 Similar Encoding and Decoding of Non-Verbal Signals Section 3 Sinilar Encoding with Different Decdoing of Non-Verbal Signals Supplementary Reading:Could you Read Them? Chapter 6 Cultural Confliction Chapter 7 Business Interaction Chapter 8 At the Office Chapter 9 Global Marketing Appendix 1 Major Busioness Countries Appendix 2 The 40 Top Brands in the World Appendix 3 Major Official Titles Appendix 4 Some Major International Economic and Trade Organizations Appendix 5 Major World Media Bibliography（參考書目）
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