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商業(yè)倫理學(xué):英文版

商業(yè)倫理學(xué):英文版

定 價(jià):¥25.00

作 者: (美)戴維·J.弗里切(David J.Fritzsche)著
出版社: 機(jī)械工業(yè)出版社
叢編項(xiàng): 世界經(jīng)濟(jì)管理文庫(kù) 國(guó)際通用MBA教材
標(biāo) 簽: 商業(yè)道德

購(gòu)買這本書可以去


ISBN: 9787111065470 出版時(shí)間: 2005-01-01 包裝: 膠版紙
開本: 26cm 頁(yè)數(shù): 206 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  次此首批專為中國(guó)影印的系列教材直接配合中國(guó)工商管理碩士課程的各門必修課程,而且是由加拿大西大西安大略大學(xué)毅偉管理學(xué)院的任課教授予們專門參予選擇的。市場(chǎng)經(jīng)濟(jì)中,人與人之間是以誠(chéng)相待,還是爾虞我詐?商業(yè)倫理有無(wú)存在的必要?本書將從嶄新的角度給您一個(gè)耳目一新的答案。作者集十六年潛心鉆研之結(jié)晶,采用理論講解與案例分析相結(jié)合的方式,深入淺出地闡述了商業(yè)倫理在商戰(zhàn)中的作用。領(lǐng)會(huì)本書主旨,克服經(jīng)營(yíng)“近視”,把握時(shí)機(jī),主動(dòng)出擊,定會(huì)令您立于不敗之地!

作者簡(jiǎn)介

暫缺《商業(yè)倫理學(xué):英文版》作者簡(jiǎn)介

圖書目錄

1.Ethical Problems in Business
Actual Experiences
Types of Issues
What's Ahead
2.The Importance of Ethics in Business
The Macro Perspective
The Micro Perspective-Ethics and Trust
The Importance of Society's Perception
Summary
Discussion Questions
3.Moral Standards
Integrative Social Contracts Theory
Consequentialist Principles
Nonconsequentialst Principles
Summary
Discussion Questions
4.The Empirical Evidence
Personal Traits
Organizational Traits
Organizational Climate
Organizational Goals
Policy
Culture
Decision Processes
What we have learned
Discussion questions
5.Ethics and Decision Making
Personal traits
Organizational culture
Discussion
Discussion questions
6.Making Moral Decisions
Organizational Culture
Ethics tools
Conclusion
Discussion questions
7.Ethics in Practice
Ethical companies
The ethics of Actions
Final comments
Discussion questions
Appendix A United States Bill of Rights
Appendix B United Nations Universal Declaration of Human Rights
Cases

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