中國(guó)傳播論壇（2001 變動(dòng)中的全球廣播電視）

目 錄 Table of Contents
卷首語1 Preface 主題發(fā)言——全球媒介的發(fā)展趨勢(shì) 1
Topic Speech——the Trend of Global Media 變化中的媒介結(jié)構(gòu)與內(nèi)容：是否削弱了信息性和政治性角色？/Ralph Negrine 2
Changing Structures and Contents of Media: Does It Weaken the Medias Informational and Political Role?/Ralph Negrine 數(shù)字媒介的未來與媒體監(jiān)管/菲爾•哈丁 18
The Future of Digital Media and Regulation/ Philip Harding 兩臺(tái)合并與網(wǎng)絡(luò)化后的業(yè)務(wù)方向及經(jīng)營(yíng)模式/羅百鴻 23
The Managing Trends and Model after the Recent Reform of China s TV Broadcasting Industry/Tony Law 從點(diǎn)狀結(jié)構(gòu)逐步向網(wǎng)狀結(jié)構(gòu)轉(zhuǎn)變——關(guān)于我國(guó)廣播電視集團(tuán)發(fā)展的若干思考 /陳乾年 26
From Dot Structure to Network Structure: Some Thoughts on Chin a Radio & TV Group/Chen Qiannian 新世紀(jì)廣播影視集團(tuán)改革的思考/曾凡安 35
On the Reform of Radio, Film & TV Group in the New Century/ Zeng Fan''''''''''''''''''''''''''''''''an 中國(guó)廣播電視集團(tuán)化進(jìn)程中的瓶頸與出路/胡正榮 44
Issues of Media Transition in Contemporary China/ Hu Zhengrong 中外學(xué)者對(duì)話專場(chǎng)——媒介全球化進(jìn)程中的學(xué)理探討 51
Dialogue between Scholars——Theoretical Discussion on Media Globalization 因特網(wǎng)對(duì)現(xiàn)有媒介的沖擊/柯林•史帕克斯 52
The Impact of the Internet on the Existing Media/ Colin Sparks 加拿大報(bào)紙中的種族再現(xiàn)問題/Ross Perigoe 66
The Question of Race as Represented in Canadian Newspapers /Ross Perigoe 自律原則對(duì)網(wǎng)絡(luò)傳播的適用性——美國(guó)電視兒童廣告規(guī)約與網(wǎng)上隱私權(quán)保護(hù)規(guī)約的 效果比較/羅以澄 夏倩芳 74
The Applicability of Self-regulation on the Internet /Luo Yicheng, Xia Qianfang 傳播政治經(jīng)濟(jì)學(xué)之我見/郭鎮(zhèn)之 83
My Understanding of Communication Economics/ Guo Zhenzhi 信息傳播中的全球化與本土化的悖論/陳衛(wèi)星 92
The Paradox between Globalization and Localization of Informat ion Communication/Chen Weixing 傳者的自組織傳播行為及其特點(diǎn)/張英華 97
The Communicators Self-organization Communication Action and Its Traits/Zhang Yinghua 中國(guó)傳播論壇(2001) China Communication Forum (2001) 媒介與市場(chǎng)對(duì)話專場(chǎng)——競(jìng)爭(zhēng)、整合與資本 101
Dialogue on Media vs Market——Competition, Convergence and Capital 數(shù)字電視：一種美國(guó)視野/約翰•帕弗里克 102
Digital Television: a U.S. Perspective/John. V. Pavlik 全球化背景下中國(guó)廣電業(yè)的市場(chǎng)重組：特征與矛盾/陸 曄 夏 寧 112
Characteristics and Conflicts: the Reorganization of the Chinas Broadcasting I ndustry/Lu Ye，Xia Ning 對(duì)于我國(guó)媒體產(chǎn)業(yè)現(xiàn)實(shí)發(fā)展?fàn)顩r的基本判斷/喻國(guó)明 118 Basic Judgement of the Developing Situation of Chinese Media Industry /Yu Guoming WTO與媒介整合/熊澄宇 何冬梅 123
WTO and the Media Integration/Xiong Che ngyu, He Dongmei 解讀中國(guó)電視業(yè)的三個(gè)命題/陸興東 131
Three Propositions of Analysing the Chinese Television Industry/ Lu Xingdong 環(huán)球化“傳媒超市”：傳媒在“狼與羊”時(shí)代的新型生存方式/博 揚(yáng) 136
Global “Media Supermarket": The New Model for Surviving and Success of Media in the Era of “Wolf and Sheep"/Bo Yang 新世紀(jì)電視媒體經(jīng)營(yíng)的市場(chǎng)化沖擊/陳培愛 141
The Impact of Commercialization on Television Management in the New Century /Chen Peiai 我國(guó)廣播電視的集團(tuán)化運(yùn)作與思考/石長(zhǎng)順 145
Group-running of China Radio & TV and Its Reflection/Shi Changshun 美國(guó)政府對(duì)有線電視的規(guī)制——演變和發(fā)展趨勢(shì)/王宇麗 15 4
 Evolution and Trends: U.S. Government Regulation of Cable Television /Wang Yuli 理論與實(shí)務(wù)對(duì)話專場(chǎng)——文化、變革與創(chuàng)新 161
Dialogue Between Theory and Practice——Culture, Change and Innovation 電視廣告的社會(huì)文本解讀/吳文虎 162
Understanding the Television Advertisement as Social Text/ Wu Wenhu 論21世紀(jì)的電視審美/張群力 168 Television Aesthetics in the 21st Century/Zhang Qunli 初見端倪，任重而道遠(yuǎn)——從《財(cái)富中國(guó)》及《娛樂現(xiàn)場(chǎng)》節(jié)目的發(fā)展透析中國(guó)電 視節(jié)目類型化趨勢(shì)/劉 智 176
On TV Program Classification: through an Analysis of Fortune China and Entertainment/Liu Zhi 交互主體性的回歸——網(wǎng)絡(luò)虛擬空間的人際傳播/劉仁圣 186
The Return of Cross-subjectivity: Interpersonal Communication in Cyberspace /Liu Rensheng 大銀幕與小熒屏——論西方紀(jì)錄片史上的影視之爭(zhēng)/單萬里 193
Big Screen vs. the Small Screen: Contention between Cinema and Television in the Western Documentary History/Shan Wanli 21世紀(jì)需要什么樣的電視新聞理念——CCTV新聞?lì)l道設(shè)計(jì)構(gòu)想 /展 江 李 勇 余敬中 201
Example of a TV News Concept Needed in the 21st