Preface Lesson One Text A:Factors of Production Text B: The Case of SunPower Lesson Two Text A: The Nature and Structure of Business Organization Text B: Types of Business Organizations Lesson Three Text A:Managing the Business Enterprise Text B: The Management Process Lesson Four Text A:Different Corporate Cultures Text B :Decision-making in Chinese Organizations Lesson Five Text A:Human Resource Management Text B:Human Resources Management Lesson Six Text A: Product and Price Text B:Marketing Processes and Consumer Behavior Review Test Ⅰ Lesson Seven Text A: International Business Text B: The Import-Export Balance Lesson Eight Text A: Regional Economics Text B:Quotas and Tariffs Lesson Nine Text A:Marketing Text B :Marketing Communications Lesson Ten Text A: Foundations of Business Text B: The Creaseless Company Lesson Eleven Text A:E-Business Text B:Dotcom Downsizing Lesson Twelve Text A: Primary Stage of Socialism Text B: Implications of China s Entry into the WTO Review Test Ⅱ Lesson Thirteen Text A:Innovation Is the Key to Continued Prosperity Text B: Promotion Lesson Fourteen Text A:Over-capacity in the Car Business Text B:One Step Forward,One Step Back Lesson Fifteen Text A:The lessons from Enron Text B:Walt Disney:The Magic Is Back Lesson Sixteen Text A: Securities Markets Text B:Risk Management and Insurance Lesson Seventeen Text A:Financial Management Text B: Accounting Lesson Eighteen Text A:Business Law Text B:The Way We Are Changing Organizations Is Not Working Review TestⅢ Appendices Appendix I Index to Vocabulary List Appendix 2 Key to Exercises Appendix 3 Key to Review Tests Appendix 4 The 2001 Global 500: Full List 2001
鄂公網(wǎng)安備 42010302001612號(hào) 