商務(wù)英語——綜合業(yè)務(wù)

定　價(jià)：￥60.00

作　者：	王學(xué)成主編
出版社：	中國商務(wù)出版社
叢編項(xiàng)：	綜合業(yè)務(wù)
標(biāo)　簽：	商務(wù)英語

購買這本書可以去

ISBN：	9787801812773	出版時(shí)間：	2004-08-01	包裝：	膠版紙
開本：	23cm	頁數(shù)：	702	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　本書首先詳述了在21世紀(jì)如何制定與實(shí)施企業(yè)國際戰(zhàn)略，其余各章主要闡述實(shí)施戰(zhàn)略所需要的各職能策略。其內(nèi)容涵蓋了國際商務(wù)調(diào)研及進(jìn)入市場(chǎng)方式抉擇、項(xiàng)目可行性研究、進(jìn)出口理論與實(shí)務(wù)操作、國際金融業(yè)務(wù)、跨國公司業(yè)務(wù)、國際營銷、國際信貸與招標(biāo)、海外中小企業(yè)管理、國際技術(shù)貿(mào)易、國際服務(wù)貿(mào)易、電子商務(wù)、國際經(jīng)濟(jì)法、國際商務(wù)組織及自由貿(mào)易區(qū)等相關(guān)的業(yè)務(wù)知識(shí)和技能。每章后都附有啟發(fā)性問題、案例及大量商務(wù)英語練習(xí)。本書的讀者對(duì)象為有志搏擊國際商海的商科學(xué)子、教師，富于進(jìn)取的企業(yè)家、經(jīng)管人員及希冀獲得商務(wù)師等資格證書的各類院校畢業(yè)生和從業(yè)人員等。撰寫的指導(dǎo)思想是以滿足21世紀(jì)擇業(yè)和事業(yè)發(fā)展的需求為主旨，突出國際商務(wù)的具體業(yè)務(wù)規(guī)范及運(yùn)作方式，并將英語與之融為一體。因而，本書是國際商務(wù)雙語教學(xué)、國際商務(wù)專業(yè)英語及商務(wù)英語閱讀的理想教材。開本16開字?jǐn)?shù)823千字頁數(shù)702頁

作者簡(jiǎn)介

　　\t\t\n\t\t\n

圖書目錄

CHAPTER I INTERNATIONAL STRATEGIES
  SECTION I THE ROLES OF STRATEGY
  SECTION II COMPONENTS AND HIERARCHY OF INTERNATIONAL STRATEGY
  SECTION III INTERNATIONAL STRATEGY FORMULATION
  SECTION IV STRATEGY IMPLEMENTATION
  SECTION V INTERNATIONAL STRATEGIES AND MANAG~
CHAPTER II INTERNATIONAL BUSINESS RESEARCH AND MARKET ENTRY MODES
  SECTION I INTERNATIONAL BUSINESS ENVIRONMENT
  SECTION II INTERNATIONAL BUSINESS RESEARCH
  SECTION III THE MODE OF INTERNATIONAL MARKET ENTRY
CHAPTER III INVESTMENT PROJECT FEASIBILITY STUDY
  SECTION I PROJECT BACKGROUND AND OBJECTIVES
  SECTION II MARKET ANALYSIS AND PROJECT SCALE
  SECTION III PROJECT SITE SELECTION
  SECTION IV TECHNOLOGY, EQUIPMENT AND ENGINEERING PROGRAM
  SECTION V ORGANIZATION AND HUMAN RESOURCE ASSIGNMENT
  SECTION VI PROJECT IMPLEMENTATION SCHEDULE
  SECTION VII INVESTMENT ESTIMATION
  SECTION VII FINANCING PLANNING
  SECTION IX FINANCIAL ANALYSIS
  SECTION X ECONOMIC ANALYSIS
  SECTION Xl SOCIAL ASSESSMENT
  SECTION Xll RISK ANALYSIS
  SECTION Xlll CONCLUSION AND RECOMMENDATION
CHAPTER IV INTERNATIONAL TRADE THEORIES AND PRACTICES (PART ONE)
  SECTION I INTERNATIONAL TRADE THEORIES
  SECTION II EXPORT AND IMPORT PROCEDURE
  SECTION III TRADE TERMS
CHAPTER V INTERNATIONAL TRADE THEORIES AND PRACTICES ( PART TWO)
  SECTION I INTERNATIONAL INSURANCE AND TRANSPORTATION
  SECTION II PAYMENT OF INTERNATIONAL TRADE
CHAPTER VI INTERNATIONAL FINANCIAL INTEGRATED OPERATIONS
  SECTION I FOREIGN EXCHANGE AND FOREIGN EXCHANGE RATE
  SECTION II FOREIGN EXCHANGE TRANSACTIONS
  SECTION III INTERNATIONAL FINANCIAL MARKETS
  SECTION IV INTERNATIONAL TRACE FINANCING
CHAPTER VI BUSINESS ACTIVITIES OF MULTINATIONAL ENTERPRISES
  SECTION I AN INTRODUCTION TO MULTINATIONAL ENTERPRISES
  SECTION II INVESTMENT MADE BY MULTINATIONAL ENTERPRISES
  SECTION III MARKETING AND PRODUCT DEVELOPMENT OF MNES
  SECTION IV LOGISTICS AND MATERIALS MANAGEMENT IN MNES
  SECTION V HUMAN RESOURCE MANAGEMENT IN MNES
CHAPTER VIII MARKETING STRATEGIES (PART ONE)
CHAPTER IX MARKETING STRATEGIES (PART TWO)
CHAPTER X INTERNATIONAL CREDIT AND INTERNATIONAL TENDERING
CHAPTER Xl MANAGEMENT OF OVERSEAS SMALL AND MEDIUM-SIZED ENTERPRISES
CHAPTER Xll INTERNATIONAL TECHNOLOGY TRADE
CHAPTER XlII INTERNATIONAL TRADE IN SERVICES
CHAPTER XIV ELECTRONIC COMMERCE
CHAPTER XV INTERNATIONAL BUSINESS LAW
CHAPTER XVI INTERNATIONAL ECONOMIC/TRADE ORGANIZATIONS
AND FREE TRADE ZONES