圖書目錄Unit l lPart A Text ………………………………… 2Text A Pricing（1） ……………………………2Text B Pricing（11） …………………………11Part B Fast Reading…………………………21Unit 2………………………………………………27Part A Text ……………………………………28Text A Aspects of Culture（I） …………………28Text B Aspects of Culture（11） …………………35Part B Fast Reading …………………………42Unit 3 ………………………… …………………49Part A Text……………………………………50Text A The Marketing Mix：The Four Ps ……50Text B Burger K ing Revamps Its Image ……5 7Part B Fast Reading ………………………… 63Unit 4 ………………………………………………69Part A Text ……………………………………70Text A Promotion…………………………………………………… 70Text B How to lmprove Your Communication Eftectiveness
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圖書目錄
Unit l l Part A Text ………………………………… 2 Text A Pricing(1) ……………………………2 Text B Pricing(11) …………………………11 Part B Fast Reading…………………………21 Unit 2………………………………………………27 Part A Text ……………………………………28 Text A Aspects of Culture(I) …………………28 Text B Aspects of Culture(11) …………………35 Part B Fast Reading …………………………42 Unit 3 ………………………… …………………49 Part A Text……………………………………50 Text A The Marketing Mix：The Four Ps ……50 Text B Burger K ing Revamps Its Image ……5 7 Part B Fast Reading ………………………… 63 Unit 4 ………………………………………………69 Part A Text ……………………………………70 Text A Promotion…………………………………………………… 70 Text B How to lmprove Your Communication Eftectiveness? ……78 Part B Fast Reading …………………………………………………88 Unit 5 …………………………………………………………………… 95 Part A Text ……………………………………………………………96 Text A Physical Distribution…………………………………………96 Text B Famous Amos …………………………………………104 Part B Fast Reading ………………………………………………111 lest l ……………………………………………………………………119 Unit 6 …………………………………………………………………129 Part A Text ………………………………………………………130 Text A Customer Relations …………………………………………130 Text B Stew Leonard：The World\
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