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新編商務(wù)英語泛讀(1)

新編商務(wù)英語泛讀(1)

定 價:¥28.00

作 者: 虞蘇美總主編;吳長鏞主編
出版社: 高等教育出版社
叢編項: 新編商務(wù)英語系列叢書
標 簽: 商務(wù)英語

ISBN: 9787040158113 出版時間: 2004-08-01 包裝: 簡裝本
開本: 23cm 頁數(shù): 263 字數(shù):  

內(nèi)容簡介

  《新編商務(wù)英語泛讀(1~6)》是商務(wù)英語系列叢書之一。本叢書的語言材料新穎、地道,文章均選自當代英美報刊雜志以及某些商務(wù)專著;內(nèi)容豐富、涉及面廣,涵蓋金融、財經(jīng)、企業(yè)管理、國際貿(mào)易、電子商務(wù)等諸多領(lǐng)域。本叢書采用英語語言和商務(wù)知識有機結(jié)合的編寫方式,使學生既能提高英語閱讀理解能力,又能系統(tǒng)地掌握商務(wù)英語的基本詞匯及其表達方式,全面地獲得有關(guān)商務(wù)的基本知識。本叢書適合商務(wù)英語專業(yè)的學生使用。

作者簡介

暫缺《新編商務(wù)英語泛讀(1)》作者簡介

圖書目錄

Unit 1
 Part A Text
  TextA Business and Your Life
  TextB A Pound of Butter
 Part B Fast Reading
Unit 2
 Part A Text
  TextA Marketing Is All Around Us
  TextB About the Newspaper
 Part B Fast Reading
Unit 3
 Part A Text
  TextA Buying Motives
  TextB Jim's Service, Inc
 Part B Fast Reading
Unit 4
 Part A Text
  TextA Selling
  TextB "I've Never Been Able to Bargain, Even with an Armenian Rug Dealer"
 Part B Fast Reading
Unit 5
 Part A Text
  TextA American Business Heroes
  TextB The Eskimo Widow
 Part B Fast Reading
Unit 6
 Part A Text
  TextA Henry Ford and the American Automobile
  TextB The Higher Education of the USA
 Part B Fast Reading
Unit 7
 Part A Text
  TextA Types of Business Organizations
  TextB The Trouble with Being a Tycoon
 Part B Fast Reading
Unit 8
 Part A Text
  TextA Other Types of Business Organizations
  TextB Woolworth Closing Down
 Part B Fast Reading
Unit 9
 Part A Text
  TextA The Coca-Cola Company’S First Hundred Years(Ⅰ)
  TextB The Coca—Cola Company’S First Hundred Years(Ⅱ)
 Part B Fast Reading
Unit 10
 Part A Text
  TextA Brand and Brand Names(Ⅰ)
  TextB Brand and Brand Names(Ⅱ)
 Part B Fast Reading
Test2
Vocabulary
Key

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