序 前言 Lesson One The Ancient History of the Internet Lesson Two How the Internet Works Lesson Three A Crime Wave Festers in Cyberspace Lesson Four Chinese Wealth Is the Holy Grail Lesson Five How Do American Consumers Borrow Lesson Six How the Credit Card Captured America Lesson Seven The Art of Advertising Your Business Lesson Eight Nike,from Small Beginnings to World Giant Lesson Nine The First FTC Case Involving Internet Privacy Lesson Ten Starbucks-Sharing Success Lesson Eleven The Challengse of Using Search Agents to Perform Research Lesson Twelve Beautiful Idea Lesson Thirteen Creating an Effective Business Plan(I) Lesson Fourteen Creating an Effective Business Plan(II) Lesson Fifteen Creating an Effective Business Plan(III) 附錄 參考譯文及練習(xí)答案 參考文獻
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