本套書分為上、下兩冊，涵蓋了8個商務(wù)專題，全部用英文編寫。每篇文章由3部分組成。（1）文章導(dǎo)讀；（2）閱讀欣賞；（3）注釋講解。又自成體系。它試圖介紹商務(wù)某一領(lǐng)域的新知識、新發(fā)展、新觀念。每個商務(wù)主題的中央文標題為：——邁入管理新世紀（Managing into the 21st Century）——溝通、溝通、財溝能（Managing into the 21st Communications）——商戰(zhàn)無國界（Enhancing Business Communications）——商戰(zhàn)無國界（Dong Business Across Borders）——穿趙多元文化（Working Through Cultral Diversities）——精彩的廣告世界Living in the Vibrant World of Aavertising——金融世界 讓數(shù)字說話（Letting Figures Talk in the Wolrd of Finance）——營銷的藝術(shù)：理智與情感（The Art of Markeing ：Sense and Sensitivity）——在法律上下生存和競爭Living and Surviving Under the Law此套讀本的定和位和特色，此套讀物專門為大學本科英語專業(yè)三、四級學生所設(shè)計、供他們做英語泛讀教材。可在兩年內(nèi)全部讀完。亦可作為商務(wù)英語專業(yè)本科、研究生、MBA高級商務(wù)英語課程的閱讀教材。此外，還是出國商務(wù)培訓、出國學位學習培訓和公司商務(wù)英語培訓的理想閱讀教材。參加BEC考試、商務(wù)師資格考試及其他商業(yè)類出國考試的考生也可將此書作為系統(tǒng)商務(wù)知識補充和語言閱讀能力的提高教材。而大學本科以下、以上的學生或其他已從事商務(wù)工作的英語愛好者也可以閱讀。此套叢書的特點為：——語言淺顯易懂并涵蓋了商務(wù)英語各方面的必要詞匯；——內(nèi)容豐富有趣，包括了商務(wù)領(lǐng)域的方方面面；——編寫者兼具商務(wù)知識、語言優(yōu)勢、教學理論與實踐經(jīng)驗；——一石雙鳥、厚積薄發(fā)。既學語言又學商務(wù)。
作者簡介
暫缺《商務(wù)英語閱讀（上）》作者簡介
圖書目錄
Part One Managing into the 21st Century Unit One The Key Management Theories Unit Two Strategic Planning Unit Three Throw Away Your Mission Statement Unit Four The Best Organization Is No Organization Unit Five Organizational Culture Unit Six Tips'for Employee Motivation Unit Seven The Essential Qualities of Great Managers Unit Eight Have You Got the Right Strff to Ba a Leader?' Unit Nine Hiring Employees—An Essential Ingredient for Gorwth Unit Ten Managment Is About Making Decisions Unit Eleven Human Resource Strategies for Hard Times Unit Twelve Hiring Employees—It's Not Just Luce Unit Thirteen Projiect Effective and Efficient Interaal Control Unit Fourteen Project Management Is About Lessons-to-Learn Unit Fifteen What Happened to Corporate Integrity? Unit Sixteen Only the Ethical Survives Part Two Enhancing Business Communications Unit One Developing Interpersonal Skills Unit Two Strategy in Working with People Unit Three Your Public Relations Unit Four Bassics in Internal Organizational Communication Unit Five Conversation As Communication Unit Seven Assertive Communication Unit Eight Some Tips on Communication Unit Nine How to Deliver Bad News Unit Ten Dealing with Complaints Unit Eleven Teams and the Changing Environment Unit Twelve How to Resolve Conficts—Wtthout Offending Anyone Unit Thirteen Principles of Negotiation Part There Doing Business Across Borders Unit One A Brief History of International Trade Policy Unit Two Who Gains from Trade? Unit Three How Beneficial Is Foreign Direct Investment for Developing Countries? Unit Four Multinational Corporations:Myths and Facts Unit Five Recession:What Does It Mean to Investors? Unit Six Globalization Today Unit S even Enter the Dragon:China's Big Companies and the Worle Economy Part Four Working Through Cultural Diversities Unit One Understanding Culure Unit Two Culture and Its Characteristics Unit Three Hofstede's Four Value Dimensions ……
鄂公網(wǎng)安備 42010302001612號 