A Typical Topic Unit Unit-By-Unit Teaching Notes Unit I Career Management Unit 2 Enterprise Unit 3 E-business Meeting Skills Unit 4 Brand Management: Unit 5 Prices and Commodities Unit 6 Corporate Entertaining Telephoning Skills Unit 7 Innovation Unit 8 Public Relations Unit 9 Cultural Awareness Presentation Skills Unit 10 Global AdvertiSing Unit 11 Management Styles Unit 12 Mergers and Acquisitions Negotiating Skills Unit 13 Business and the Environment Unit 14 Finance and Credit Unit 15 Economic Issues Resource Files Answer Key of Workbook