Preface Part One Theoretical Considerations Reconstructing Humanistic and Stylistic Traditions in Chinese Rhetorlc-A Contrastive Approach(Gu Yueguo) Real ity Set，Discourse Analysis，and Discourse with a Capital ‘D’一The Rectification of Names in Discourse and Critical Discourse Analysis(Ron Scollon) The Structure of Culture and Intercultural Communication Studies——Some Critical Comments(He Minzhi) Revisiting Cultural Relativism in Our Global Village(Lin Dajin) Analysis of Intercultural Encounters and Miscommunication (Wu Cuiyu) The Tao and Qj of Intercultural Communication Competence (Gao Yihong) Communication Industries：Opportunities and Challenges on a Global Scale(Zhang Yonghua) Insider and Outsider in Intercultural Research(Chen Xiangming Part Two Language and Culture A Tentative Comparison of First Naming Between Chinese and American English(Du Xuezeng) The Cultural Implication of the Chinese Cuisine Naming(Wang Fengxin) Cultural Connotation of Animal Words in English and Chinese (Chen Dezhang) Branding Culturally：An Intercultural Communication Viewpoint(Li Zhenyi) Culture as Social Discourse——A Comparison of Two Volvo Advertisements(Zhang Chaoyi) English Idioms-A Mirror Reflecting British Culture r Ping Hong and Zhang Guoyang) Expressions of Social Interaction in Chinese and Arabic-AComparative Approach(Zhu Licai) Part Three Cultural Differences in Discourse and Communicative Style Indirectness Revisited——On the Communicative Style in Two Types of Chinese Letters(Hu Wenzhong) Cultural Characteristics of Indirectness(Bi J iwan) Pol iteness in Correspondence Discourse——A Contrastive Study (Liu Dailin) Biased Discourse in Contrastive Rhetorical Study(Li Zhanzi) Part Four International Business and Organizations International Organizations：Their Communication and Language Aspects(Hu Gengshen) Naming and Framing(Jane Orton) Problem-Solving VS．Relation-Building：Frame Analysis of a Negotiation between Americans and Japanese(YoshikoNakano) What Professional Communicators Say about OrganizationaI Creativity：Lessons from Hong Kong(Richard A Ruidl) Cross-Cultural Influence 0n Management of Multinational Corporations(Kong Ying) Part Five Value Differences Interpersonal Relationship and Intercultural Communication：East and West(Jia Yuxin) The Influence of Cultural Individualism-Collectivism and SelfConstruals on Hong Kong People's Style of Acquiring In formation in Initial Encounters(Feng Qi) Asian Values Revisited in the Context of Intercultural News Communication(Xu Xiaoge) Part Six English as an International Language Engl ish as a Language for International Communication：An Asian Perspective(Nobuyuki Honna) Sociolinguistic Situation in Singapore(Tina Tajima) The Linguistic and Cultural Division of Englishness in English as an International Language(Wang Zhixin) Part Seven InterculturaI Communication Publications，etc A New Phase in Comparative Culture Studies——A Review of Recently Published Intercultural Communication Works (He Daokuan) Intercultural Communication on the Internet——The How'S and Why'S of China'S Voice on the Internet(Li Zhan)
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