unit 1 corporate or organizationai culture公司文化 text a from factory to family：the creation of a corporate culture 從工廠到家庭：創(chuàng)建公司文化 text b corporate culture matters!公司文化至關(guān)重要! unit 2 leadership領(lǐng)導(dǎo)才能 text a peter drucker on leadership彼得·德魯克談領(lǐng)導(dǎo)才能 text b say goodbye to theory x告別x理論 unit 3 management gurus管理大師 text a peter drucker：mr management“管理先生”——彼得·德魯克 text b management theory?management madness?管理理論?抑或管理囈語？ unit 4 corporate citizenship企業(yè)公民 text a global corporate citizenship initiative全球企業(yè)公民行動 text b profits and poverty利潤與貧困 unit 5 consumer behavior消費者行為 text a acnielsen survey unveils“the five faces of chinese consumers” ac尼爾森調(diào)查揭示中國消費者的“五張面孔” text b consuming passion：human psychology shapes the shopping experience消費激情：購物行為體驗源于購物者的心理活動 unit 6 giobal brands全球品牌 text a brands across borders--advertising foreign brands in asia 讓品牌跨越國界——在亞洲推介國外品牌 text b cell phones：the big boys are back in china 手機：國際品牌再掀搶占中國市場高潮 unit 7 giobalization全球化 text a what the new asia means for multinationals?跨國公司的新亞洲戰(zhàn)略是什么? text b benefits of globalization全球化帶給人們的好處 unit 8 pricing定價 text a which price is right?(1)什么樣的價格最合適? text b which price is right?(2)什么樣的價格最合適? unit 9 business strategy企業(yè)戰(zhàn)略 text a here is how michael e．porer regards the business landscape 著名經(jīng)濟學(xué)家邁克爾·e·波特談企業(yè)戰(zhàn)略 text b smart strategies：putting ideas to work 戰(zhàn)略的優(yōu)劣在于是否付諸實施 unit 10 merger and acquisition兼并與收購——并購 text a procter said to reach a deal to buy gillette in$57 billion accord 寶潔收購吉列：耗資570億美金 text b new path for pork giant肉類加工業(yè)的發(fā)展新路程 unit 11 new economy新經(jīng)濟 text a the new economy：fact or fiction?新經(jīng)濟：事實抑或神話? text b new rules for the new economy新經(jīng)濟．新規(guī)則 unit 12 service economy服務(wù)經(jīng)濟 text a now that wal—mart is america’s largest corporation，the service economy wears the crown沃爾瑪躍居美國最大型公司，服務(wù)經(jīng)濟引人注目 text b service so good．it’s an“experience” 服務(wù)經(jīng)濟要成為“體驗經(jīng)濟” key to exercises練習(xí)參考答案
鄂公網(wǎng)安備 42010302001612號 