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雙贏現(xiàn)代商務(wù)英語談判

雙贏現(xiàn)代商務(wù)英語談判

定 價(jià):¥29.00

作 者: 邱革加,楊國(guó)俊 編
出版社: 中國(guó)國(guó)際廣播出版社
叢編項(xiàng):
標(biāo) 簽: 商務(wù)英語

ISBN: 9787507824827 出版時(shí)間: 2006-01-01 包裝: 膠版紙
開本: 小16開 頁數(shù): 0頁 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  如何用英語思維進(jìn)行商務(wù)談判?如何解決沖突,擺脫談判中的困境,與對(duì)方成為伙伴而不是對(duì)手?本書理論與實(shí)用案例相結(jié)合,每個(gè)案例均有中英文對(duì)照,可供舉一反三,提升技巧。一場(chǎng)劍拔弩張的國(guó)際投標(biāo)談判全程模擬,更讓您如臨其境,學(xué)習(xí)到更多的談判技能。本書闡述經(jīng)貿(mào)談判意識(shí)、重視口語談判實(shí)踐、拓展經(jīng)貿(mào)談判知識(shí)、發(fā)展經(jīng)貿(mào)談判技巧、提高經(jīng)貿(mào)談判口語能力。適合于大學(xué)和職業(yè)技術(shù)學(xué)院用于經(jīng)貿(mào)英語口語教學(xué),也可以作為經(jīng)貿(mào)談判從業(yè)人員習(xí)練英語口語、尋求經(jīng)貿(mào)談判策略及學(xué)習(xí)經(jīng)貿(mào)談判英語語言技巧的參考工具書。

作者簡(jiǎn)介

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圖書目錄

unit one price conflicts and decisions
價(jià)格談判沖突與決斷/2
1 negotiation awareness談判意識(shí)/3
2 negotiation dialogues談判對(duì)話/4
dialogue 1.your price is really high你方價(jià)格實(shí)在太高/4
dialogue 2.can we meet each other half way?我們各讓一半好嗎?/6
dialogue 3.y0u’ve come a long way to meet me你已經(jīng)作了很大的讓步/7
3 negotiation statements談判語句/9
4 negotiation tips談判秘訣/11
1.be prepared充分準(zhǔn)備/11
2.understandthe needs ofyour“adversary”了解對(duì)手的需求 /11
3.know what your needs are明白己方的需求/12
4.negotiations involve on going relationships談判著眼長(zhǎng)遠(yuǎn)關(guān)系/12
5.every negotiation is different談判不能千篇一律/12
5 wisdom phrases隨機(jī)應(yīng)辯/13
starting negotiations開始談判/13
moving to the next item轉(zhuǎn)換談判事項(xiàng)/14
第一單元參考譯文/14
1.談判意識(shí)/14
2.談判對(duì)話/15
4.談判秘訣/18
unit two quality—and—quantity conflicts and decisions
質(zhì)量和數(shù)量談判沖突與決斷/9
1 negotiation awareness談判意識(shí)/20
2 negotiationi dialogues談判對(duì)話/21
dialogue 1.quality and design not suitable質(zhì)量和圖案不合適/21
dialogue 2.goods guaranteed to be up to export standards貨物保證達(dá)到出口標(biāo)準(zhǔn)/22
dialogue 3.poultry not up to our standards禽類制品沒有達(dá)到我方質(zhì)量標(biāo)準(zhǔn)/25
3 negotiation statements談判語句/26
4 negotiation tips談判秘訣/28
1.neverlie講究誠(chéng)實(shí)/28
2.be fair講究公平/28
3.don’t tip your hand不要攤牌/29
4.be flexible隨機(jī)應(yīng)變/29
5.winning isn’t everything贏不是惟一目的/29
6.quit while you are ahead見好就收/29
5 wisdom phrases隨機(jī)應(yīng)辯/30
asking for an opinion征求意見/30
第二單元參考譯文/31
1.談判意識(shí) /31
2.談判對(duì)話/31
3.談判秘訣/34
……
unit four packing conflicts and decisions
unit five agency conflicts and decisions
unit six insurance conflicts and decisions
unit seven shipment conflicts and decisions
unit eight payment conflicts and decisions
unit nine conflicts and decisions in complaints and claims
unit ten technology transfer conflicts and decisions
unit eleven conflicts and decisions in contract terms
unit twelve compensation trade conflicts and decisions
unit thirteen processing trade conflicts and decisions
unit fourteen conflicts and decisions in establishing joint ventures
unit fifteen arbitration conflicts and decisions
……

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