Unit One WHAT IS TOURISM Text A:What Is Tourism Text B:Trends in Tourism Exercises Unit Two TOURISM ATTRACTIONS AND TOURISTS Text A:Tourism Attractions Text B:Motivations and Tourists Exercises Unit Three TOURISM DEVELOPMENT AND SUSTAINABILITY Text A:Tourism Development Text B:The Principles of Sustainable Management Exercises Unit Four TOURISM PLANNING Text A:Planning and Tourism Text B:Planning for and of Tourism Unit Five TOURISM COMMUNICA TION Text A:Communication:The Foundation Text B:Travel Industry and Internet Commerce Exercises Unit Six Unit Seven Unit Eight Unit Nine Unit Ten Unit Eleven Unit Twelve Unit Thireteen Unit Fourteen Unit Fifteen Unit Sixteen Unit Seventeen Unit Eighteen Exercises 主要參考書目
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