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電子商務(wù)教程

電子商務(wù)教程

定 價:¥29.00

作 者: 張華鳴、趙奐、藍若宇
出版社: 重慶大學(xué)出版社
叢編項: 高等學(xué)校英語專業(yè)系列教材
標(biāo) 簽: 電子商務(wù)

ISBN: 9787562430414 出版時間: 2006-01-01 包裝: 平裝
開本: 16開 頁數(shù): 380 字數(shù):  

內(nèi)容簡介

  本書較為全面地透析了電子商務(wù)的商務(wù)、技術(shù)、補會領(lǐng)域。作為教材,其重點著墨于電子商務(wù)的起源和商務(wù)模式演化、企業(yè)資源管理、客戶關(guān)系管理、電子供應(yīng)鏈管理、電子采購管理、電子預(yù)報及生產(chǎn)計劃管理、電子支付系統(tǒng)、網(wǎng)絡(luò)安全問題以及電子商務(wù)市場策略等。該教材信息豐富,內(nèi)容新穎,可供英語專業(yè)本科電子商務(wù)方向的學(xué)生使用,也可以作為公共外語的選讀內(nèi)容。

作者簡介

暫缺《電子商務(wù)教程》作者簡介

圖書目錄

Chapter 1 Overview of Internet and E-commerce
  Learning objectives
  Introduction
  1 What is the Internet?
  2 Internet-based E-commerce
  3 Potential benefits of electronic commerce for businesses
  4 The Development of E-commerce and new economic paradigms
  Summary
  Review questions
  Case study and project
Chapter 2 E-commerce Business Models and Concepts
  Learning objectives
  Introduction
  1 E-commerce business model
  2 Major business-to-consumer (B2C) business models
  3 Major Business-to-Business (B2B) business models
  4 Business models in emerging E-commerce areas
  5 How the internet and the web change business: basic business
   concepts
  Summary
  Review questions
  Case study and project
Chapter 3 Enterprise Resource Planning
  Learning objectives
  Introduction
  1 What is ERP?
  2 How can ERP improve a company's business performance?
  3 Administrative consideration of the time
  4 Administrative considerations of the cost
  5 Payback from ERP: when and how much
  6 Configuration of ERP software
  7 ERP and E-commerce
  Summary
  Review questions
  Case study and project
Chapter 4 Customer Relationship Management
  Learning objectives
  Introduction
  1 Definition of CRM
  2 Importance of CRM
  3 Goals of CRM
  4 Leading industries in CRM implementations
  5 Innovative ideas
  6 E-CRM
  7 Implementation of CRM
  8 Reason for the failure of CRM
  9 Customer profitability
  Summary
  Review questions
  Case study and project
Chapter 5 E-commerce and Supply-chain Management
  Learning objectives
  Introduction
  1 Supply-chain management
  2 Why is supply-chain management so important?
  3 Controlling variability across the supply-chain
  4 How should a supply-chain be designed?
  5 Supply-chain architecture
  6 The relevance of E-commerce to the supply-chain
  7 The Impact of E-commerce on the supply-chain
  8 E-commerce and supply-chain integration
  9 Traditional E-commerce vs. E-supply-chain
  10 The importance of electronic data interchange in
    E-commerce and supply-chain
  11 An approach to E-technology acquisition and justification in
    supply-chain management
  12 E-commerce and global supply-chain management
  13 The issue of trust in supply-chain management
  Summary
  Review questions
  Case study and project
Chapter 6 E-commerce and Purchasing Management
  Learning objectives
  Introduction
  1 What is purchasing management?
  2 JIT purchasing
  3 JIT supplier selection
  4 JIT purchasing and performance
  5 Future of purchasing management
  6 Why is purchasing management so important in E-commerce?
  7 E-commerce purchasing
  8 A model for e-purchasing
  9 E-commerce purchasing strategies
  10 Improving E-commerce purchasing process
  Summary
  Review questions
  Case study and project
Chapter 7 E-commerce and Forecasting and Scheduling
      Management
  Learning objectives
  Introduction
  1 What is forecasting and scheduling management?
  2 Why is forecasting and scheduling management so important in
   E-commerce?
  3 Integrating forecasting into the E-commerce operations
  4 Integrating scheduling into the ERP system
  5 Automating to improve scheduling
  Summary
  Review questions
  Case study and project
Chapter 8 E-commerce Payment System
  Learning objectives
  Introduction
  1 Payment systems
  2 Credit card E-commerce transactions
  3 E-commerce digital payment systems in the B2C arena
  4 B2B payment systems
  Summary
  Review questions
  Case study and project
Chapter 9 Internet Security Concerns
  Learning objectives
  Introduction
  1 The E-commerce security environment
  2 Security threats in the E-commerce environment
  3 Technology solutions
  4 Policies, procesures, and laws
  Summary
  Review questions
  Case study and project
Chapter 10 E-commerce Marketing Strategies
  Learning objectives
  Introduction
  1 Consumers online: the Internet audience and consumer behavior
  2 Basic marketing concepts
  3 Internet marketing technologies
  4 B2C and B2B E-commerce marketing and branding strategies
  5 Online market research: knowing your customer 
Summary
  Review questions
  Case study and project
Glossary
Sources of Materials and Works Cited

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