Chapter One An Introduction to Business Writing 1.1 Is Writing So Important for a Business Success？ 1.2 What Knowledge of Writing Makes a Successful Businessperson？ 1.3 General Writing Strategies Chapter Two English Writing of Employment Section One Business Writing 2.1 Introduction 2.2 Cover Letters 2.2.1 What Is a Cover Letter？ 2.2.2 Five Things to Think About Before Writing 2.2.3 Anatomy of a Cover Letter 2.2.4 Ten Important Rules of Cover Letter Writing 2.2.5 Sample Cover Letters 2.3 Professional Resumes 2.3.1 Introduction to Professional Resumes 2.3.2 Sixteen Important Features of a Professional Resume 2.3.3 Sample Resumes 2.4 Thank You Letters 2.4.1 About Thank You Letters 2.4.2 Samples of Thank You Letters Section Two Language Handbook 2.5 Using of Nouns 2.5.1 Definition of Noun 2.5.2 Classification of Nouns 2.5.3 Noun Usage Section Three Writer's Workshop 2.6 The Writing Process and Writer's Job 2.6.1 The Writing Process 2.6.2 Different Writing Stages 2.6.3 Different Jobs of a Writer Chapter Three Memorandums and Other Office Daily Routines Section One Business Writing 3.1 Introduction 3.2 General Information and Samples of Office Daily Routines 3.2.1 Memos 3.2.2 Minutes 3.2.3 Schedules 3.2.4 Notices and Posters 3.2.5 Certificates 3.2.6 Letters of Introduction 3.2.7 Notes and Bills Section Two Language Handbook 3.3 Verb Tense 3.3.1 Passive Tense 3.3.2 Changing Passive Voice to Active Voice 3.3.3 Thinks Actively Section Three Writer's Workshop 3.4 Before Writing Strategy 3.4.1 Planning 3.4.2 Pre-writing with Outlines Chapter Four Advertisements and Sales Promotion Section One Business Writing 4.1 Introduction 4.2 General Information and Samples of Advertisements and Sales Promotion 4.2.1 Structure of Advertisements 4.2.2 Types of Writing 4.2.3 Verbal Characteristics of English Advertising 4.2.4 Features of Advertising Sentences 4.2.5 Rhetoric Features of Advertising English Section Two Language Handbook 4.3 Subject-Verb Agreement Section Three Writer's Workshop 4.4 How to Write a Five-paragraph Essay Chapter Five Business Letters （Ⅰ） Section One Business Writing 5.1 Introduction 5.2 General Information and Samples of Business Letters 5.2.1 Enquiries and Replies 5.2.2 Orders and Their Fulfillment 5.2.3 Payment 5.2.4 Shipment Section Two Language Handbook 5.3 Punctuation I: End Marks 5.3.1 Kinds of Punctuation Marks 5.3.2 End Marks Section Three Writer's Workshop 5.4 Writing Strategies 5.4.1 Word Webs 5.4.2 Brainstorming 5.4.3 Charts and Diagrams 5.4.4 Peers as Partners 5.4.5 Self-evaluation 5.4.6 The Final Edit 5.4.7 The Evaluation Task Chapter Six Business Letters （Ⅱ） Section One Business Writing 6.1 Introduction 6.2 General Information and Samples of Business Letters 6.2.1 Complaints 6.2.2 Claims 6.2.3 Adjustments Section Two Language Handbook 6.3 Punctuation Ⅱ: The Comma Section Three Writer's Workshop 6.4 Sentence Combining 6.4.1 Joining Sentence Parts 6.4.2 Adding Words to Sentences 6.4.3 Inserting Word Groups 6.4.4 Showing Relationships
Chapter Seven Netiquette in Business Communication Section One Business Writing 7.1 Introduction 7.2 Netiquette in Details 7.2.1 E-mail Etiquette 7.2.2 Etiquettes of Voice Mail and Answering Machine 7.2.3 Telephone Etiquette 7.2.4 Web Etiquette Section Two Language Handbook 7.3 Punctuation II1: Usage of Other Punctuation Marks 7.3.1 Quotation Mark and Underlining 7.3.2 Semicolon 7.3.3 Colon 7.3.4 Hyphen 7.3.5 Apostrophe Section Three Writer's Workshop 7.4 Sentence Structure 7.4.1 Understanding Simple Sentences 7.4.2 Creating Compound Sentences 7.4.3 Using Clauses to Create Complex Sentences Chapter Eight Miscellaneous Business Social Correspondence （Ⅰ） Section One Business Writing 8.1 Introduction 8.2 Styles of Business Social Correspondence 8.2.1 Block Form …… Chapter Nine Miscellaneous Business Social Correspondence(II) Chapter Ten Business Speeches Chapter Eleven Business Reports Chapter Twelve Technical Manuals and Instructions Chapter Thirteen Contracts and Agreements Chapter Fourteen Modern Technology in Business Writing Appendix A Business Writing Glossary References
鄂公網(wǎng)安備 42010302001612號 