Part One: Professionalism in Business Introduction 1. Managing yourself and your team 1.1 Managing your time 1.2 Working in a team 1.3 Understanding motivation 2. Planning your work 2.1 The rational approach 2.2 Making decisions 2.3 Monitoring and evaluation 3. Understanding marketing 3.1 Customer focus 3.2 Customers and stakeholders 3.3 The marketing mix 3.4 Pricing 3.5 Communication 4. Making financial decisions 4.1 Understanding costs 4.2 What is cash flow? 4.3 Making investment decisions 5. Operating internationally 5.1 Why do companies internationalise? 5.2 Why is it complicated? 5.3 What do we mean by culture? 5.4 Adapt or standardise? Conclusions Closing Assignment References Part Two: World Class English for Business——Course Guide Introduction Course components The coursebooks The cassettes Things you need Using the course Timing Organisation of the coursebooks Language used Audio activities Self-assessment
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