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商務(wù)英語閱讀(精讀本)

商務(wù)英語閱讀(精讀本)

定 價(jià):¥15.00

作 者: 王湘玲
出版社: 北方交通大學(xué)出版社
叢編項(xiàng): 商務(wù)英語系列課程教材
標(biāo) 簽: 閱讀寫作

ISBN: 9787810821087 出版時(shí)間: 2003-07-01 包裝: 平裝
開本: 16開 頁數(shù): 136 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  商務(wù)英語系列課程教材是國(guó)家教育部新世紀(jì)網(wǎng)絡(luò)課程建設(shè)工程項(xiàng)目之一,本系列教材包括《商務(wù)英語聽說》、《商務(wù)英語閱讀(精讀本)》、《商務(wù)英語選讀(泛讀本)》、《商務(wù)英語寫作》、《國(guó)際商務(wù)談判》、《國(guó)際貿(mào)易實(shí)務(wù)》、《國(guó)際市場(chǎng)營(yíng)銷》、《國(guó)際支付與結(jié)算》、《國(guó)際商法》等9本。隨著國(guó)際商務(wù)的發(fā)展和讀者的需要,我們還將不斷對(duì)這一系列教材進(jìn)行補(bǔ)充和修改,以期形成讀者歡迎的動(dòng)態(tài)系列教材。本系列教材可作為大專院校商務(wù)英語專業(yè)的普及教材,也可供社會(huì)從事外貿(mào)和商務(wù)工作的讀者使用。本系列教材具有以下特色。1.本系列教材內(nèi)容新、全面,專業(yè)性、可操作性強(qiáng)。2.本系列教材強(qiáng)調(diào)專業(yè)基礎(chǔ),重視語言運(yùn)用,各書均配有大量練習(xí),注重全面提高學(xué)生運(yùn)用商務(wù)知識(shí)和英語的能力。3.本系列教材設(shè)計(jì)有配套的課程軟件,便于學(xué)生自主學(xué)習(xí)。4.本系列教材的編寫者都是從事商務(wù)英語教學(xué)的一線教師,具有多年豐富的教學(xué)經(jīng)驗(yàn)和極強(qiáng)的事業(yè)心和敬業(yè)精神。

作者簡(jiǎn)介

暫缺《商務(wù)英語閱讀(精讀本)》作者簡(jiǎn)介

圖書目錄

Part I Fundamental Principles of Economics
Unit One Economics
Text A What Is Economics
Text B Economics Theories
Text C Basic Concepts of Economics
Part Ⅱ International Economics
Unit Two International Trade
Text A Introduction
Text B International Trade Theory——the Law of Comparative Advantage
Text C International Trade and Economic Development
Unit Three Trade Policies
Text A Evaluating the Controversy: Free Trade or Protectionism
Text B Common Arguments for Protectionism
Text C Import Protection Policies——GATT & WTO
Unit Four Foreign Exchange
Text A Foreign Exchange and Foreign Exchange Rate
Text B What Is Foreign Exchange Risk
Text C Foreign Exchange Market
Unit Five Transnational Corporations and International Capital Flows
Text A Concepts and Categories of FDI
Text B Investment Control in International Capital Flow
Text C Transnational Corporations and International Technology Transfer
Unit Six International Taxation
Text A Introduction to International Taxation
Text B Kinds of Taxation
Text C Effects of Taxation
Unit Seven International Balance of Payment
Text A The Balance of Payments
Text B The Balance of Trade in the United States
Text C Macroeconomic policies
Unit Eight Monetary Banking System
Text A Money
Text B The USA Banking System
Text C The Central Bank
Part Ⅲ Management
Unit Nine Investment
Text A Portfolio Balance
Text B Portfolio Poll-out of America
Text C Coinmon Stock and Preferred Stock
Unit Ten Accounting
Text A Cleaning up the Balance Sheet
Text B Funds: Inflow and Outflow
Text C Preparing the Source and Application of Funds Statement
Unit Eleven Marketing
Text A What Is Marketing
Text B Marketing Management Philosophies
Text C Advertising and Marketing
Unit Twelve Management
Text A What Is Management
Text B The Role of the Manager
Text C Culture Differences in Ladership

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