注冊 | 登錄讀書好,好讀書,讀好書!
讀書網(wǎng)-DuShu.com
當(dāng)前位置: 首頁出版圖書教育/教材/教輔外語商務(wù)英語商務(wù)英語實(shí)用教程

商務(wù)英語實(shí)用教程

商務(wù)英語實(shí)用教程

定 價(jià):¥32.30

作 者: 張東昌 .
出版社: 高等教育出版社
叢編項(xiàng): 新世紀(jì)高職高專教改項(xiàng)目成果教材
標(biāo) 簽: 商務(wù)英語

ISBN: 9787040147261 出版時(shí)間: 2004-07-01 包裝: 簡裝本
開本: 16開 頁數(shù): 321 字?jǐn)?shù):  

內(nèi)容簡介

  本教程是教育部新世紀(jì)高職高專教育人才培養(yǎng)模式和教學(xué)內(nèi)容體系改革與建設(shè)項(xiàng)目成果,由有關(guān)教育部高職高專教育專業(yè)教學(xué)改革試點(diǎn)院校編寫。本教程共有18個(gè)單元,單元主題以整個(gè)國際商務(wù)活動過程為線索,既包括迎接外商、電話聯(lián)系、安排行程、購物、宴請等日常國際商務(wù)活動,也涵蓋了市場調(diào)查、訂購、談判、簽約、支付、裝運(yùn)等基本國際商務(wù)環(huán)節(jié),同時(shí)討論了崗位與職業(yè)、廣告、管理、加入WTO、顧客滿意、財(cái)務(wù)會計(jì)報(bào)表、外貿(mào)政策等與現(xiàn)代商務(wù)活動緊密相關(guān)的話題,內(nèi)容全面,契合實(shí)際。圍繞單元主題,又分為聽說訓(xùn)練、綜合閱讀、應(yīng)用寫作、拓展閱讀和文化沙龍5個(gè)模塊。全書立足于聽、說、讀、寫、譯5種商務(wù)英語技能的全面培養(yǎng),同時(shí)注重拓展學(xué)生的知識面,并提高其學(xué)習(xí)的興趣。本教程附有錄音光盤,可幫助學(xué)生練習(xí)聽力和口語。本教程的部分譯文和練習(xí)參考答案可從高職高專教學(xué)資源網(wǎng)(http://hv.hep.com.cn)下載。本教程可作為高等職業(yè)院校、高等??圃盒?、成人高等院校及本科院校舉辦的二級職業(yè)技術(shù)學(xué)院、繼續(xù)教育學(xué)院和民辦高校的國際貿(mào)易、工商管理及其他相關(guān)專業(yè)學(xué)生的學(xué)習(xí)用書,也可供五年制高職院校、中等職業(yè)學(xué)校相關(guān)專業(yè)學(xué)生學(xué)習(xí)和社會從業(yè)人士參考使用。

作者簡介

暫缺《商務(wù)英語實(shí)用教程》作者簡介

圖書目錄

UnitⅠMeeting a Foreign Businessman
PartⅠ Listen and Talk
Dialogue One At the Airport
Dialogue Two At the Customs
Part Ⅱ Comprehensive Reading
Cross-culture Understanding on Business
Part ⅡI Applied Writing
The Importance of Business Writing
Part Ⅳ Extended;Reading
Good Manners,Good Business
Part V Culture Salon
Booking Fight Tickets
Unit 2 Telephone CaⅡs
PartⅠ Listen and Talk
Dialogue One At Holiday Inn Lido
Dialogue Two Arrangement on the Phone
Part Ⅱ Comprehensive Reading
Cross-cultural Communication on the Telephone(1)
Part Ⅲ Applied Writing
Basic Structure of English Letters
Part Ⅳ Extended Reading
Cross-cultural Communication on the Telephone (2)
Part Ⅴ Culture Salon
Kinds of Imitational Calls and Expressions
Unit 3 Plans and Arrangements
Part Ⅰ Listen and Talk
Dialogue One Check the Arrangements
Dialogue Two Invitation for Dinner
Part Ⅱ Comprehensive Reading Business Travel Abroad
Part Ⅲ Applied Writing Schedule
Part Ⅳ Extended Reading
Etiquette En Route Part V Culture Salon
Check List for Business Meetings and Travel Abroad
Unit 4 Shopping
Part Ⅰ Listen and Talk
Dialogue One At the Hat Counter
Dialogue Two Return Goods to the Store
Part Ⅱ Comprehensive Reading
Why People Buy
Part Ⅲ Applied Writing
Sales Litters
Memo
Part Ⅳ Extended Reading
Be Careful in the Supermarket!
Part V Culture Salon
The Shopping Center
Unit 5 Entertaining and Eating Habits
Part Ⅰ Listen Talk
Dialogue One In a Chinese Restaurant (1)
Dialogue Two In a Chinese Restaurant (2)
Part Ⅱ Comprehensive Reading
Business Entertainment
Part Ⅲ Applied Writing
Letter of Invitation and Thanks
Part Ⅳ Extended]Reading
Dining with Clients
Part Ⅴ Culture Salon
Table Manners for a Typical Evening Meal
Unit 6 Jobs and Careers
Part l Listen and Talk
Dialogue One Interview(Ⅰ)
Dialogue Two Interview(2)
Part I I Comp rehensⅣe Reading
Job Interviews
Part ⅡI Applied Writing
Resume &C.V.(Curriculum Vitae)
Part Ⅳ Extended Reading
Marketing Yourself
Part Ⅴ Culture Salon
Job Seeking Skills
Interview Questions
Unit 7 Advertisements
Part Ⅰ Listen and Talk
Dialogue One On the Phone
Dialogue Two At the Fair
Part Ⅱ Comprehensive Reading
Advertising
Part Ⅲ Applied Writing
Advertising
Part Ⅳ Extended Reading
Learn to Analyze Advertisements
Part Ⅴ Culture Salon
Appreciation of Famous Advertisements
Expressions for Business Advertising
Unit 8 Management
Part Ⅰ Listen and Talk
Dialogue One In a Factory
Dialogue Two A Workshop Survey
Part Ⅱ Comprehensive Reading
What Is tulle Management?
Part Ⅲ Applied Writing
Enquiry and Answers
Part Ⅳ Extended Reading
Cornpone Structure
Part Ⅴ Culture Salon
What Arc Managerial Functions?
Whir Are Managerial Roles?
Unit 9 Joining WT0
Part Ⅰ Listen.a(chǎn)nd Talk
Dialogue One At a Restaurant
Dialogue Two In an office
Part Ⅱ Comprehensive Reading
China Joins the WTO
Part Ⅲ Applied Writing
Establishing Business Relation
Part Ⅳ Extended Reading
The Global Economy
Part Ⅴ Cultural Salon
Asia Pacific Economic Cooperation (APEC)
Unit10 Customer Satisfaction
Part Ⅰ Listen and Talk
Dialogue One Ata Bank
Dialogue TWO At a Hotel
Part ⅡC0mDpehenSⅣe Reading
Selling lye Price
Pad Ⅲ Applied Writing
Letter of Complaints and Claims
Part Ⅳ Extended Reading
Taxation (and How to Avoid lt?。?br />Part Ⅴ Cultural Salon
Consumers Rights
Unit 11 Market Research
Part Ⅰ Listen and Talk
Dialogue One Paying Close Attention to
Market Trends
Dialogue One TWO Conducting market Research
Part Ⅱ Comprehensive Reading
Market Research
Part Ⅲ Applied Writing
Questionnaire
Part Ⅳ Extended Reading
Market Leaders、Challengers and Followers
Part Ⅴ Culture Salon
Expressions for Three Topics about
Market Research
Vocabularies about Mark cling
Unit 12 Order
Part Ⅰ Listen and Talk
Dialogue One Dispatch of order
Dialogue Two Acceptance of order
Part ⅡComprehensive Reading
Order Letters
Part Ⅲ Applied Writing
Order
Part Ⅳ Extended Reading
International Payments and
Part Ⅴ Culture Salon Settlements
Expressions for Payment
Additional Expressions
Unit 13 Terms of Payment
Part Ⅰ Listen and Talk
Dialogue One Demanding Patient by L/C
Dialogue Two Urging to Open the L/C
Part Ⅱ Comprehensive Reading
Order Letters
Part Ⅲ Applied Writing
Alltel of Credit
Part Ⅳ Extended Reading
Imitational Payment &UCP
Part Ⅴ Culture Salon
Comparison of DP and DA
Additional Expressions
Major International Banks
Unit 14 Accounting and Financial
Statement
Part Ⅰ Listen and Talk
Dialogue One Income Statement
Dialogue TWO Balance Sheet
Part Ⅱ Comprehensive Reading
What Is Accounting?
Part Ⅲ Applied Writing
offer &Counter Offer
Part Ⅳ Extended Reading
The Accounting Equation
Part Ⅴ Culture Salon
Vocabularies and Expressions about
Accounting
Inundation of Two Worldwide Professional
Accounting Firms
Unit15 On Foreign Trade Policy
Part Ⅰ Listen and Talk
Dialogue One Chinas Foreign Trade
Dialogue TWO,Expanding Business
Part ⅡComprehensive Reading
Basic Laws and Regulations Encouraging
Overseas Investors to Invest in China
Part Ⅲ Applied Writing
Notice for Tendering
Part Ⅳ Extended Reading
Chinas foreign Trade
Part Ⅴ Cultura0 Salon
Laws and Regulations for Investment
Unit 16 Negotiation
Part Ⅰ Listen and Talk
Dialogue One Prices loathe First Order
Dialogue Two Prices of the Second Order
Part Ⅱ Comprehensive Reading
Negotiation Techniques
Part Ⅲ Applied Writing
Amendment of L/C
Part Ⅳ Extended Reading
The Nature of Cross-cultural Negotiation
Part Ⅴ Culture Salon
Language Check list in Negotiations
Unit 17 Contract
Part Ⅰ Listen and Talk
Dialogue One Checking on a Contract
Dialogue Two Signing a Contract
Part Ⅱ Comprehensive Reading
Contract
Part Ⅲ Applied Writing
Contract
Part Ⅳ Extended Reading
Sales Contract
Part Ⅴ Culture Salon
Words and Expressions in Contracts
UnitⅠ8 Shipment
Part Ⅰ Listen and Talk
Dialogue One Advancing the Shipment
Dialogue Two About the Details of Ship
Part Ⅱ Comprehensive Reading
Marine Shipping Service
Part Ⅲ Applied Writing
B/L & Shipping Advice
Part Ⅳ Extended Reading
Shipment
Part Ⅴ culture Salon
Making Shipment

本目錄推薦

掃描二維碼
Copyright ? 讀書網(wǎng) ranfinancial.com 2005-2020, All Rights Reserved.
鄂ICP備15019699號 鄂公網(wǎng)安備 42010302001612號