新劍橋商務(wù)英語詞匯用法測試

定　價：￥18.00

作　者：	（英）戈德溫（Godwin,J.），斯特拉特（Strutt，L.）著
出版社：	人民郵電
叢編項：
標　簽：	劍橋商務(wù)英語

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ISBN：	9787115141347	出版時間：	2006-05-01	包裝：	膠版紙
開本：	16開	頁數(shù)：	79	字數(shù)：

內(nèi)容簡介

　　《新劍橋商務(wù)英語詞匯用法測試》（高級）是《新劍橋商務(wù)英語詞匯用法測試》叢書之一，《新劍橋商務(wù)英語詞匯用法測試》本套叢書中包含的都是在你一生中值得去讀的作品，讀這些作品不但可以提高你的英語水平，而且能夠提高你的個人修養(yǎng)。Business Vocabulary in Use Advanced， a new addition to the bestselling English Vocabulary in Use titles， is suitable for Upper intermediate and Advanced level learners of business English. Primarily designed as a self-study reference andpractice book， it can also be used for classroom work and one-to-one lessons.The book consists of 50 units and follows the highly successful format of the English Vocabulary in Use range with presentation material on the left-hantt page and practice exercises on the right-hand page……It covers a wide variety of up-to-date business topics and concepts including People and Organisations;Quality; Strategy; Marketing; IT and the Internet; Ethics and Globalisation.Business Vocabulary in Use Advanced has been carefully researched using the Cambridge International Corpus to ensure that the 2，000 new words and expressions represent the English that native speak-ers actually use……

作者簡介

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圖書目錄

INTRODUCTION
THE HUMAN DIMENSION
1 Word of work
2 Managemetn style 1
3 Managemetn style 2
4 Employment and employability
5 Flexibilit and inflexibility
6 Work—life balance
7 Managing talent
8 Team building
9 The right skills
QUALITY
10 What is quality?
11 Quality standards
12 TQM and JIT
13 Quality and people
14 The management of change
15 Striving for perfection
16 Strategic thinking
17 Competition
18 Companies and their industries
19 Key strategic issues
20 Innovation
21 Preparing for the future
MARKETING
22 The four Ps and the four Cs
23 Customer satisfaction
24 Knowing your customers 1
25 Knowing your customers 2
26 Brands and branding
27 Global brands
IT AND ITS USES
28 The IT revolution
29 Internet security
30 E-commerce：after boom and bust
……
COMPANY FINANCE
CORPORATE RESPONSIBILITY
THE GLOBAL ECONOMY
Answer key
Index