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商務(wù)英語溝通

商務(wù)英語溝通

定 價:¥18.00

作 者: 黃智穎
出版社: 復(fù)旦大學(xué)出版社
叢編項:
標(biāo) 簽: 行業(yè)英語

ISBN: 9787309050127 出版時間: 2006-07-01 包裝: 平裝
開本: 長32開 頁數(shù): 270 字?jǐn)?shù):  

內(nèi)容簡介

  本書作者長期從事MBA教學(xué),并在政府和媒體機構(gòu)擁有多年豐富經(jīng)驗,針對跨文化背景和中國特殊的商務(wù)環(huán)境,對在求職溝通、客戶溝通、同事溝通、上下級溝通、危機溝通、媒體溝通等情形下如何進行有效商務(wù)溝通作了詳細(xì)的剖析。提出商務(wù)溝通的基本原則、技巧和建議。穿插的大量案例和練習(xí)以及附錄中對文化差異的闡釋.有助于讀者快速掌握實務(wù)環(huán)境中的行動要領(lǐng),提升處理溝通問題的能力。本書以淺顯易懂的英語為主要講述語言,重在對內(nèi)容和技巧的實際運用能力,適用于本科、MBA的教學(xué),也可供在職人員進修和培訓(xùn)使用。

作者簡介

  艾菲德·羅伯茨(EIfed Roberts),香港大學(xué)經(jīng)濟及工商管理學(xué)院榮譽副教授,長期從事MBA教學(xué),主講課程有“商務(wù)溝通”和“商業(yè)道德”。現(xiàn)同時為復(fù)旦大學(xué)—香港大學(xué)IMBA及多倫多大學(xué)EMBA學(xué)生上課。擁有30余年在多國的授課經(jīng)驗,對各國文化差異以及由文化差異造成的不同商務(wù)環(huán)境有著獨特的見解。

圖書目錄

Introduction 導(dǎo)言
Chapter One How to Apply for the Ideal Job
如何申請理想的工作
Chapter Two The Resume and the Interview
簡歷與面試
Chapter Three Spoken Business Communication
口頭商務(wù)溝通
Chapter Four Communicating with Colleagues and Customers
同事溝通及客戶溝通
Chapter Five Written Communications
書面溝通
Chapter Six Business Meetings
商務(wù)會議
Chapter Seven Cross-cultural Business Communications
跨文化商務(wù)溝通
Chapter Eight Crisis Communications
危機溝通
Chapter Nine Media Communications
媒體溝通
Chapter Ten Business Communications Every Day
商務(wù)溝通日日練
Appendices 附錄
Appendix One Cocktail Party (雞尾酒會)
Appendix Two The Card Game (名片游戲)
Appendix Three Mr, Mrs, Ms, Dr or John (稱謂問題)
Appendix Four Getting to Know You (第一次會面)
Appendix Five Dealing with Dinner (宴會禮儀)
Appendix Six Sneaky Phrases (常見隱語)
Appendix Seven Karaoke (卡拉OK現(xiàn)象)
Appendix Eight It s All a Matter of Face (面子問題)
Appendix Nine Be a Chinese Culture Vulture (汲取中國文化)
Exercise 1 Pharox
Exercise 2 Lawson Hotel
Exercise 3 Modern Industrial
Exercise 4 Industrial Lubricants
Exercise 5 The Right Answers
Exercise 6 Talking about Yourself
Exercise 7 Interview Techniques
Exercise 8 Difficult Issues
Exercise 9 Three More Analysts
Exercise 10 Your Future
Exercise 11 Challenges
Exercise 12 Foreign Visitors
Exercise 13 Directors Questions
Exercise 14 Sales Managers
Exercise 15 German Analysts
Exercise 16 Positive Points
Exercise 17 Telephone Complaint
Exercise 18 Kitchen Flag
Exercise 19 Ginger Jewellery
Exercise 20 Diamond Office Equipment
Exercise 21 Mountainside Plastics
Exercise 22 Dragons Basketball
Exercise 23 Ransing Corporation
Exercise 24 Harland Hotel Meeting
Exercise 25 Charles Computing
Exercise 26 Programme Problems
Exercise 27 Conversation Topics
Exercise 28 Action Points
Exercise 29 Staff Matters
Exercise 30 Communicating Internationally
Exercise 31 Banking on Success
Exercise 32 A Touch of Class
Exercise 33 Questions, Questions, Questions
Exercise 34 Making Looking Bad Look Good
Exercise 35 Winged Services
Exercise 36 Harmony and Peace
Exercise 37 Good Fortune Airways
Exercise 38 Nan Hai Cars
Exercise 39 Lunar New Year Parks
Exercise 40 The Royal Treatment
Exercise 41 Job Opportunity
Exercise 42 Getting the Picture
Exercise 43 Read the Newspaper
Exercise 44 Agenda Items

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