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管理溝通(英文版)

管理溝通(英文版)

定 價(jià):¥28.00

作 者: (美)博特威爾
出版社: 高等教育出版社
叢編項(xiàng):
標(biāo) 簽: 管理學(xué)理論

ISBN: 9787040172423 出版時(shí)間: 2006-07-01 包裝: 平裝
開本: 16開 頁數(shù): 246 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《管理溝通》屬于商務(wù)英語高級(jí)階段教材,也可供MBA教學(xué)使用?!豆芾頊贤ㄗx本》的定位的補(bǔ)充讀物,也可供有一定英語基礎(chǔ)和管養(yǎng)具有管理和商務(wù)溝通能力的復(fù)合型人才?!豆芾頊贤ā穬?nèi)容由交際、管理和領(lǐng)導(dǎo)三部分組成,以交際為主。《管理溝通》用英語編寫,作者是Lin Bothwell,哈佛行為學(xué)博士,大學(xué)教授,曾在美國出版領(lǐng)導(dǎo)藝術(shù)一書,該書常銷13年。該作者曾在清華大學(xué)管理學(xué)院授課,講授管理溝通課程?!豆芾頊贤ā饭?4章,前4章介紹了溝通的基本理論和技巧;第五至第11章介紹了組織內(nèi)外的管理溝通的各個(gè)方面,包括管理過程、人力資源管理、營銷管理、跨組織管理等;最后三章介紹了高層管理溝通,包括戰(zhàn)略管理、決策和領(lǐng)導(dǎo)力等。每章有練習(xí)題,部分章節(jié)有案例。

作者簡(jiǎn)介

暫缺《管理溝通(英文版)》作者簡(jiǎn)介

圖書目錄

Chapter 1 A Communication Model
What Is Communication; Barriers to Effective Communication; Communication in Practice
Chapter 2 Interpersonal Communication Skills for Managers
Interpersonal Communication; Types of Interpersonal Communication
Chapter 3 Oral Communication Skills
Listening and Speaking; Non-verbal Communication; Public Speaking
Chapter 4 Written Communication Skills
Communication Through Writing; The Process of Writing
Chapter 5 The Process of Management
Planning; Organizing; Directing ; Controlling
Chapter 6 Human Resource Management I
Recruitment and Selection; The Job Hunting Process; New Employee Orientation; Training and Team Building; Motivation of Employees
Chapter 7 Human Resource Management II
Organizational Constraints; Delegation; Job Enrichment;
Employee Appraisals, Discipline and Development;
Succession Planning
Chapter 8 General Management Challenges
Showing Respect for Every Employee; Group Climate and the Management of Frustration and Conflict; The Management of Time; Managing Effective Meetings
Chapter 9 Marketing Communication
Marketing; Advertising; Sales; Customer Service
Chapter 10 Inter-organizational Communication
What Is the Same? What Is Different?; Guidelines for Inter-organi-zational Communication
Chapter 11 International Management and Intercultural Communication
Language; Non-verbal Communication Elements; Culture
Chapter 12 Strategic Management Communication
Introduction; Aspects of Strategic Planning; Communication in Strategic Management
Chapter 13 Executive Decision Making
Decision Making and Top Management; Effective Decision Making; Problem Solving
Chapter 14 Leadership and Communication
What Is Leadership?; Approaches to Leadership;Leadership by Objectives and Results
Appendix A Exercises for Personal Assessment
Appendix B Guidelines for Teachers and Trainers
Bibliography

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