chapter one economics introduction lesson one the concept of economics lesson two microeconomics and macroeconomics lesson three the income-expenditure model lesson four how a market solves the three economic problems lesson five the governor of the market chapter two international trade introduction lesson one reasons for international trade lesson two benefits from international trade lesson three trade-related theory lesson four problems in international trade lesson five forms of international trade chapter three marketing and advertising introduction lesson one definition of marketing lesson two advertising lesson three marketing mix lesson four objectives and tasks of advertising chapter four management introduction lesson one management functions lesson two the art ef management -- the eight rules of management lesson three the effective management techniques lesson four how to be a successful manager lesson five a successful law firm -- jiangsu sundy chapter five field of accounting introduction lesson one introduction about accounting lesson two financial statements lesson three the other fields of accounting chapter six international finance introduction lesson one the international monetary fund lesson two tools of monetary policy lesson three foreign exchange chapter seven shipping and transportation introduction lesson one the importance of transportation lesson two modes of transport lesson three container transport lesson four bill of lading chapter eight business contract introduction lesson one what is a contract lesson two obligations of the seller lesson three main terms of business contracts lesson four contract management lesson five contract law chapter nine business law introduction lesson one legal environment of business lesson two sales law lesson three consumer law chapter ten intellectual property introduction lesson one patent lesson two trademark lesson three copyright and related rights ~ lesson four the significance of patent system chapter eleven joint venture & international investment introduction lesson one the theory of international investment lesson two foreign direct investment lesson three the benefits of foreign direct investment to host countries ~ lesson four joint venture lesson five multinational corporation chapter twelve business negotiation and communication introduction lesson one nothing new about negotiation and communication lesson two five-stage approach negotiation lesson three the process of negotiation lesson four how to make negotiation and communication effective lesson five business etiquette in japan chapter thirteen international competition introduction lesson one monopolies, oligopolies and perfect competition lesson two creating a balanced competitive strategy lesson three eu duties will not help its shoe industry lesson four chains that bind references
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