chapter 1 commercial communication unit 1 business reception and introduction 1.1 skills l.2 what's the business reception and introduction? 1.3 example: an airport welcome situation 1.4 exercises unit 2 introduction of company and product ( i ) 2.1 skills 2.2 how to introduce company? 2.3 example : abc company 2.4 exercises unit 3 introduction of company and product ( ii ) 3.1 skills 3.2 what is a successful attractive introduction of product? 3.3 example 3.4 exercises unit 4 telephone communications 4.1 skills 4.2 how to deal with telephone communications in terms of telephone skills? 4.3 example 4.4 exercises unit 5 eating: typical chinese food 5.1 skills 5.2 how to invite our customers? 5.3 example 5.4 exercises unit 6 making business arrangements 6.1 skills 6.2 how to make business arrangements for our customers? 6.3 example 6.4 exercises unit 7 meeting ( i ) 7.1 skills 7.2 how to deal with the meeting? 7.3 example 7.4 exercises unit 8 meeting ( ii ) 8.1 skills 8.2 how to close the meeting successfully? 8.3 example 8.4 exercises chapter 2 business writing unit 9 essential of business letter writing 9.1 skills 9.2 the contents of the business letter 9.3 example 9.4 exercises unit 10 telecommunication 10.1 skills 10.2 the introduction of some forms of telecommunication 10.3 example 10.4 exercises unit 11 e-mail 11.1 skills 11.2 what is e-mail? 11.3 example 11.4 exercises chapter 3 commercial information unit 12 commercial information general 12.1 skills 12.2 commercial information general 12.3 examples 12.4 exercises unit 13 business information collecting (i) 13.1 skills 13.2 approaches to business information 13.3 example 13.4 exercises unit 14 business information collecting (11) 14.1 skills 14.2 the strategies of information collecting 14.3 example 14.4 exercises unit 15 the processing of commercial information 15.1 skills 15.2 the processing of commercial information 15.3 example 15.4 exercises unit 16 the transmitting of commercial information 16.1 skills 16.2 the transmitting of commercial information 16.3 example 16.4 exercises chapter 4 marketing unit 17 an overview of marketing 17.1 skills 17.2 what is marketing? 17.3 examples 17.4 exercises unit 18 marketing research 18.1 skills 18.2 what's the marketing research? 18.3 example 18.4 exercises unit 19 brand and price 19.1 skills 19.2 brand and price 19.3 examples 19.4 exercises unit 20 marketing channels (place) 20.1 skills 20.2 what is marketing channels? 20.3 example 20.4 exercises unit 21 promotion and advertising 21.1 skills 21.2 promotion and advertising 21.3 examples of ads 21.4 exercises unit 22 image and sales services 22.1 skills 22.2 image and sales services 22.3 examples 22.4 exercises chapter 5 commercial contract unit 23 contract general 23.1 skills 23.2 what is a contract? 23.3 example 23.4 exercises unit 24 formation of a contract 24.1 skills 24.2 what shall be done before the contract? 24.3 example 24.4 exercises unit 25 essentials in contract forming 25.1 skills 25.2 consideration 25.3 example 25.4 exercises unit 26 structure and formality of a contract 26.1 skills 26.2 structure and formality of a contract 26.3 example 26.4 exercises unit 27 settlement and remedies for the disputes in tion to the contract 27.1 skills 27.2 settlement and remedies 27.3 example 27.4 exercises appendix 1 a snapshot of chinese history appendix 2 reference books for the students
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