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國(guó)際商貿(mào)英語(yǔ)實(shí)務(wù)

國(guó)際商貿(mào)英語(yǔ)實(shí)務(wù)

定 價(jià):¥25.00

作 者: 鄒勇
出版社: 西南財(cái)經(jīng)大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 綜合英語(yǔ)

ISBN: 9787810885676 出版時(shí)間: 2006-08-01 包裝: 平裝
開(kāi)本: 16 頁(yè)數(shù): 238 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  在邁入新世紀(jì)和加入WTO以后,我國(guó)正逐步參與國(guó)際競(jìng)爭(zhēng),同世界接軌。在全球經(jīng)濟(jì)一體化趨勢(shì)日益明顯的今天,知識(shí)經(jīng)濟(jì)在興起,全球范圍內(nèi)的科技競(jìng)爭(zhēng)、貿(mào)易摩擦和市場(chǎng)爭(zhēng)奪愈演愈烈。這是一場(chǎng)爭(zhēng)奪國(guó)際市場(chǎng)的戰(zhàn)斗,而其實(shí)質(zhì)是人才的競(jìng)爭(zhēng)。作為國(guó)際貿(mào)易用語(yǔ)的英語(yǔ)變得越來(lái)越重要。社會(huì)上也越來(lái)越迫切地需要既有專業(yè)知識(shí)又能熟練運(yùn)用英語(yǔ)的人才。有效地提高學(xué)生的實(shí)際語(yǔ)言運(yùn)用能力,符合社會(huì)經(jīng)濟(jì)生活的實(shí)際需求,已成為英語(yǔ)教育工作者的歷史責(zé)任,也是日益發(fā)達(dá)的經(jīng)濟(jì)和社會(huì)發(fā)展的需要。本書(shū)是一本綜合性的國(guó)際商貿(mào)英語(yǔ)教材,包括國(guó)際貿(mào)易、國(guó)際支付、商務(wù)洽談和函電、國(guó)際金融和世界經(jīng)濟(jì)以及各種單證、保險(xiǎn)等內(nèi)容。書(shū)中課文大多選自有關(guān)國(guó)際經(jīng)濟(jì)貿(mào)易的原版書(shū)籍,部分選自英美報(bào)刊。本教材部分注解摘自國(guó)內(nèi)權(quán)威資料。材料力求新鮮、有代表性,并能反映當(dāng)代國(guó)際經(jīng)濟(jì)貿(mào)易的一些重大變化。

作者簡(jiǎn)介

  鄒勇,教授,1982年畢業(yè)于四川師范大學(xué)外國(guó)語(yǔ)學(xué)院?,F(xiàn)任教于西南財(cái)經(jīng)大學(xué)語(yǔ)言文化學(xué)院。擔(dān)任的主要課程有:MBA,EMBA的英語(yǔ)及專業(yè)英語(yǔ)課程,《研究生英語(yǔ)》、《商務(wù)英語(yǔ)》、《大學(xué)英語(yǔ)》、《金融英語(yǔ)》及《經(jīng)貿(mào)英語(yǔ)實(shí)務(wù)》。為中國(guó)人民銀行成都分行進(jìn)行的金融英語(yǔ)證書(shū)培訓(xùn)取得了優(yōu)異的效果,受到成都分行的多次表彰。對(duì)西南財(cái)經(jīng)大學(xué)的學(xué)生進(jìn)行的金融證書(shū)培訓(xùn)取得了通過(guò)率超過(guò)85%的優(yōu)異成績(jī)。

圖書(shū)目錄

Chapter 1 Introduction to International Trade and International Settlement 1
1.1 International Trade 1
1.2 International Settlement 3
Chapter2 International Markets 8
2.1 Introduction 8
2.2 What Is the Difference between International and Domestic Marketing?
2.3 Modes of Market Entry 13
2.4 Marketing Entry Strategies---Learning from Emerging Markets 19
2.5 Summary 22
Chapter 3 Business Negotiation and Establishment of Contract 27
3.1 Business Negotiation 27
3,2 General Procedure in Business Negotiation 29
Chapter 4 Price Terms 38
4.1 International Trade Terms 38
4.2 Six Common Used Trade Terms 40
4.3 Other Trade Terms 44
Chapter 5 Bill of Exchange 54
5.1 Definition and Essentials 54
5.2 Parties and Acts 62
Chapter 6 Promissory Notes and Check 76
6.1 Promissory Notes 76
6.2 Check 79
Chapter 7 Remittance 89
7.1 Introduction 89
7.2 Application 94
Chapter 8 Collection 99
8.1 Introduction 99
8.2 Types of Collection and Procedures 101
8.3 Characteristics, Risks and Bank's Liabilities 107
8.4 Finance under Documentary Collection 110
Chapter 9 Letter of Credit 115
9.1 Introduction 115
9.2 Types of L/C and Procedure 120
Chapter 10 Financing 129
10.1 Discounting 129
10.2 Forfeiting 131
10.3 Factoring 135
10.4 Accommodating 138
Chapter 11 Transport documents 144
11.1 Bill of Lading 144
11.2 Other Transport Documents 154
Chapter 12 Cargo Transportation Insurance 160
12.1 Perils and Losses 160
12.2 Marine Insurance Clauses 162
12.3 London Insurance Institute Cargo Clauses 165
12.4 Contents of the Insurance Document 167
12.5 Insurance Claim 169
12.6 Marine Insurance Business in China and Insurance Clause in the
Contract 171
12.7 Types of Insurance Document 173
Chapter 13 Commodity Inspection and Customs Formalities 179
13.1 Introduction 179
13.2 Where and When Inspection Undergoes 180
13.3 Commodity Inspection Certificate 182
13.4 Customs Formalities for Exports and Imports 182
13.5 Customs Duties 183
Chapter 14 Claims, Arbitration and Litigation 188
14.1 Claim 188
14.2 Arbitration and Litigation 191
Chapter 15 International Business Correspondence 198
15.1 Business Letter 198
15.2 Telegram 212
15.3 Telex 215
附錄一:全國(guó)外經(jīng)貿(mào)行業(yè)外銷員統(tǒng)考外貿(mào)綜合業(yè)務(wù)試題參考答案與評(píng)分標(biāo)準(zhǔn) 220
附錄二:全國(guó)外經(jīng)貿(mào)行業(yè)外銷員統(tǒng)考’《外貿(mào)英語(yǔ)》試題 230
附錄三:全國(guó)外經(jīng)貿(mào)行業(yè)外銷員統(tǒng)考《外貿(mào)英語(yǔ)》參考答案 235
Bibliography 238

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