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商貿(mào)英語高級教程(1)

商貿(mào)英語高級教程(1)

定 價:¥13.80

作 者: 羅漢
出版社: 復(fù)旦大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 英語與其他外語

ISBN: 9787309051551 出版時間: 2006-10-01 包裝: 平裝
開本: 16 頁數(shù): 142 字?jǐn)?shù):  

內(nèi)容簡介

  本系列教材為引進(jìn)改編教材,原系列教材是非常成熟的商務(wù)英語系列教材,改編后可適應(yīng)我國高校教學(xué)的需要。該系列教材語言素材真實(shí),相關(guān)教學(xué)和學(xué)習(xí)資源配套完整。共4級,每一級都有學(xué)生用書、練習(xí)冊、教師用書、試題庫和錄音帶,此外配有教學(xué)錄像,并提供網(wǎng)站支持。另外還編有《國際管理》、《商法》、《銀行與金融》和《商務(wù)英語語法與用法》。本系列教材話題緊跟國際經(jīng)濟(jì)發(fā)展形勢,循序漸進(jìn)地訓(xùn)練學(xué)生用英語進(jìn)行調(diào)研分析、歸納總結(jié)和使用正確語體作書面或口頭表述的能力。既可以幫助在校生了解真實(shí)的商務(wù)環(huán)境和話題,學(xué)習(xí)地道的商務(wù)英語;也可以幫助從事各種經(jīng)濟(jì)活動的商務(wù)人員通過語言技能綜合訓(xùn),較快地提高語言能力。可作為英語專業(yè)商務(wù)英語方向基礎(chǔ)階段課程教材,也可作為在職人員進(jìn)修商務(wù)英語高級課程教材或社會培訓(xùn)之用。

作者簡介

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圖書目錄

UNIT ONE
Text The Introduction of Economics
Further Reading People Respond to Incentives
UNIT TWO
Text Thinking Like an Economist
Further Reading Why Economists Disagree
UNIT THREE
Text What Is a Market?
Further Reading Market Price in Competitive and Non-competitive Market
UNIT FOUR
Text Speculators and Markets
Further Reading Speculators and Markets
UNIT FIVE
Text The Development of China s Service Sector
Further Reading Problems in China s Service Sector
UNIT SIX
Text The Management Functions
Further Reading Controlling
UNIT SEVEN
Text Marketing: General Mills Introduces a New Product
Further Reading Consumer Preferences
UNIT EIGHT
Text Why Business Smarts Are Investing Smarts
Further Reading Investments That Pay Today — and Tomorrow
UNIT NINE
Text Making More Money at Work — CNN s Gerri Willis Offers
Five Tips on How to Fatten Your Paycheck
Further Reading Your Portfolio: 4 Moves for 2006—Don't Guess Whether the Big Risk Is Inflation or Recession. Be Ready for Both
UNIT TEN
Text The Value of Information
Further Reading The Value of Information in the Dairy Industry
UNIT ELEVEN
Text Information and Consultation
Further Reading More Emphasis on Process
UNIT TWELVE
Text Employee Relations: Motivation and Morale
Further Reading Needs of Workers
UNIT THIRTEEN
Text The World after Textile Quotas
Further Reading U.S. Officials Hail Textile Agreement with China
UNIT FOURTEEN
Text Evolution of the Payments System
Further Reading Money in the U.S. Economy
UNIT FIFTEEN
Text What Is the Dow Jones Industrial Average, Anyway?
Further Reading Equity Securities: Common Stock

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