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管理(第4版)

管理(第4版)

定 價(jià):¥25.00

作 者: (美)杰夫·馬杜拉
出版社: 人民郵電
叢編項(xiàng): 英語專業(yè)工商管理雙語教學(xué)教材系列
標(biāo) 簽: 管理/溝通

ISBN: 9787115153784 出版時(shí)間: 2007-01-01 包裝: 平裝
開本: 16開 頁數(shù): 132 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

 ?。糱r>為解決商務(wù)英語課程建設(shè)中的教材問題,豐富教材種類,調(diào)節(jié)教材難度,人民郵電出版社從美國(guó)高校商務(wù)類課程中精選了一套經(jīng)典教材,并根據(jù)難度和教學(xué)需要摘編組合,出版了適合我國(guó)專業(yè)雙語教學(xué)的教材。<br>本系列教材主要有以下幾個(gè)特點(diǎn):(1)教材種類豐富。本系列教材首批推出7本商務(wù)知識(shí)雙語教材,組成“英語專業(yè)工商管理雙語教學(xué)教材系列”,包括《管理》(Jeff Madura著)、《運(yùn)營(yíng)管理與創(chuàng)新》(David Needle著)、《市場(chǎng)營(yíng)銷》(Louis Boone & David Kurtz著)、《會(huì)計(jì)與財(cái)務(wù)管理》(Jeff Madura著)、《人力資源管理》(Jeff Madura著)、《商業(yè)倫理與社會(huì)責(zé)任》(Jeff Madura著)以及《創(chuàng)辦新企業(yè)》(Jeff Madura著),國(guó)內(nèi)同類題材教材較少。(2)版本較新。本系列教材選摘自國(guó)外最新教材,內(nèi)容涵蓋了相應(yīng)學(xué)科的最新理念和最新的真實(shí)案例。(3)內(nèi)容規(guī)范、簡(jiǎn)潔,語言難易得當(dāng),適合雙語教學(xué)。本系列教材簡(jiǎn)要地概述了各職能領(lǐng)域最重要的基本概念、基本原理和主要理論,在每本書后加入了這門學(xué)科的相關(guān)重要術(shù)語,并對(duì)術(shù)語的詞頭進(jìn)行了中文釋義。<br>對(duì)于商務(wù)英語類專業(yè)的雙語教學(xué)來說,該系列叢書內(nèi)容詳略得當(dāng),語言準(zhǔn)確流暢,是一套值得信賴的英語專業(yè)工商管理雙語教學(xué)的系列教材。希望此系列教材能夠豐富商務(wù)英語類專業(yè)的課程設(shè)置,滿足廣大師生的需求,同時(shí)也希望我國(guó)商務(wù)英語教育蓬勃發(fā)展!<br>

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圖書目錄

Part 1 Managing Effectively
1 Levels of Management
Decision Making:Interaction among Management Layers
2 Functions of Managers
Planning
Cross Functional Teamwork:Interaction of Functions to Achieve the Strategic Plan
Organizing
Leading
Global Business:Conflicts with the Goal of a Multinational Corporation
Controlling
Global Business:Leadership Styles for Global Business
Integration of Management Functions
Use of Technology and Software to Improve Management Functions
Software to Improve Management Functions
Decision Making:Using Managerial Functions to Make Decisions
3 Managerial Skills
Conceptual Skills
Interpersonal Skills
Technical Skills
Deccision-Making Skills
Summary of Management Skills
Decision Making:Determining the Required Management Skills
4 How Managers Manage Time
Set Proper Priorities
Schedule Long Time Intervals for Large Tasks
Minimize Interruptions
Small Business Survey:How Managers Run Meetings Efficiently
Set Short-Term Goals
Delegate Some Tasks to Employees
Decision Making:How to Manage Time to Complete a Project
College Health Club:Planning at CHC
Summary
Key Terms
Review & Critical Thinking Questions
Discussion Questions
College Health club:Managing at CHC
Investing in a Business
Case:Applying Management Skills
Video Case:Managing at Caribou Coffee
Internet Applications
Dell's Secret to Success
In-Text Study Guide
Part 2 Organizational Structure
5 Purpose and Types of Organizational Structure
6 Accountability in an Organizational Structure
7 Distributing Authority among the Job Positions
8 Structures That Allow More Employee Input
9 Methods of Departmentalizing Tasks
Part 3 Improving Productivity and QUALITY
10 Resources Used for the Production Process
11 Selecting a Site
12 Selecting the Design and Layout
13 Production Control
14 Methods to Improve Production Efficiency
Summary
Key Terms
Review & Critical Thinking Questions
Discussion Questions
It's Your Decision:ProductionDecisions at CHC
Investing in a Business
Case:Selecting the Best Plant Site
Video Case:Quality Control at Canondale
Internet Applications
Dell's Secret to Success
In-Text Study Guide
Answers to In-Text Study Guide
Glossary

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