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當(dāng)代國(guó)際商務(wù)英語(yǔ)閱讀

當(dāng)代國(guó)際商務(wù)英語(yǔ)閱讀

定 價(jià):¥34.00

作 者: 翁鳳翔
出版社: 上海交通大學(xué)出版社
叢編項(xiàng): 當(dāng)代國(guó)際商務(wù)英語(yǔ)教材系列
標(biāo) 簽: 商務(wù)英語(yǔ)

ISBN: 9787313045874 出版時(shí)間: 2007-01-01 包裝: 平裝
開(kāi)本: 16 頁(yè)數(shù): 363 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《當(dāng)代國(guó)際商務(wù)英語(yǔ)閱讀》的特點(diǎn)是:學(xué)生通過(guò)閱讀,可以提高國(guó)際商務(wù)英語(yǔ)的語(yǔ)言能力和閱讀能力,同時(shí)又學(xué)到國(guó)際商務(wù)基本知識(shí)。《當(dāng)代國(guó)際商務(wù)英語(yǔ)閱讀》共有16章,包括國(guó)際商務(wù)的主要領(lǐng)域。如國(guó)際貿(mào)易、國(guó)際營(yíng)銷(xiāo)、對(duì)外直接投資、世界貿(mào)易組織、經(jīng)濟(jì)全球化等。每章有背景知識(shí)介紹、兩篇課文、生詞表、詳細(xì)的課文注釋和練習(xí)及練習(xí)參考答案。

作者簡(jiǎn)介

  翁鳳翔,男,上海海事大學(xué)外國(guó)語(yǔ)學(xué)院副教授、國(guó)際商務(wù)英語(yǔ)翻譯碩士生導(dǎo)師,國(guó)際商務(wù)英語(yǔ)學(xué)科帶頭人,國(guó)際商務(wù)英語(yǔ)證書(shū)考試注冊(cè)考官。1993年9月至1995年9月在中英浦東高級(jí)國(guó)際商務(wù)英語(yǔ)培訓(xùn)中心(SBET)與英方專(zhuān)家合作進(jìn)行國(guó)際商務(wù)英語(yǔ)教學(xué)與研究,在英國(guó)做訪問(wèn)學(xué)者期間(2002.9-2003.9),任英國(guó)中央英格蘭大學(xué)商學(xué)院客座教授,曾訪問(wèn)劍橋大學(xué)考試委員會(huì),與英國(guó)專(zhuān)家合作進(jìn)行國(guó)際商務(wù)英語(yǔ)教學(xué)以及商務(wù)英語(yǔ)測(cè)試課題研究。

圖書(shū)目錄

Chapter1 General View of International Business
Background Knowledge
1.1 WTO
1.2 Globalization
Chapter2 International Business Law
Background Knowledge
2.1 Elements of International Contract
2.2 International Trade Regulation
Chapter3 Economic Integration
Background Knowledge
3.1 The European Union
3.2 North American Free Trade Agreement (NAFTA)
Chapter4 International Trade
Background Knowledge
4.1 International Commercial Terms
4.2 Service in International Trade
Chapter5 International Logistics
Background Knowledge
5.1 International Supply Chain
5.2 Warehouse and Inventory Control
Chapter6 International Payments
Background Knowledge
6.1 Letter of Credit
6.2 Collection
Chapter7 International Finance
Background Knowledge
7.1 Foreign Exchange and Its Transactions
7.2 Securities and Stocks
Chapter8 International Marketing
Background Knowledge
8.1 Marketing Research
8.2 Product Policy--What Is Product Planning?
Chapter9 International Accounting and Taxation
Background Knowledge
9.1 Accounting Standardization
9.2 International Taxation
Chapter10 International Human Resource Management
Background Knowledge
10.1 Managing Managers
10.2 International Labor Relations
Chapter11 Foreign Direct Investment
Background Knowledge
11.1 Foreign Direct Investment
11.2 Costs and Benefits of FDI to the Nation-State
Chapter12 International Business Environment
Background Knowledge
12.1 The Technological and Competitive Environment
12.2 The Global Social and Economic Environment
Chapter13 Culture and International Business
Background Knowledge
13.1 Elements of Culture
13.2 Cultural Differences in International Business
Chapter14 E-commerce
Background Knowledge
14.1 What is E-commerce7
14.2 On-line Auction Business
Chapter15 International Business Organizations
Background Knowledge
15.1 International Chamber of Commerce
15.2 International Standard Organization
Chapter16 China's International Business
Background Knowledge
16.1 China's Conditions in International Business
16.2 The Prospect of China's International Business
Key to Exercises

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