Unit 1 Business Negotiation & Export Contract Text A 1.0 Preparation before Business Negotiation 1.1 Business Negotiation Itself Exercise1 1.2 The Form of a Sales Contract Exercise2 1.3 Amendment of the L/C 1.4 Outward Notice and Insurance 1.5 Consignment Bill 1.6 Required Documents and Settlement of Payment 1.7 Methods of Payment 1.7 Financing Receivables Exercise3 Text B Passage 1 Negotiating Passage 2 Step-by-Step Guide to Exporting Unit 2 Marketing and Target Markets Text A 2.0 Introduction 2.1 The Four Eras of marketing 2.2 The Value of Marketing Exercise1 2.3 Marketing Environment Exercise2 Exercise3 2.4 Target Market Exercise4 2.5 Targeting the Market …… Unit 3 Price Planning & Marketing Planning Unit 4 Balance of Payments ^ Trade Unit 5 Efficiency and Cost in Logistics Unit 6 Changing Channels in Logistics Unit 7 International Business Diplomacy Unit 8 Export Strategy Unit 9 Human Resource Management Unit 10 The American Business System Unit 11 Business and You Keys to the Exercises
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