Lesson One The Principles of Effective Business Communication 1.Express ideas clearly 2.Keep the message concise 3.Adopt a reader-focused approcach 4.Get the right tone and style 5.Have a good command of English 6.Have a good command of business knowledge New Words and Phrases Notes Exercises Lesson Two Selection of Media 1.Introduction 2.Communication media 3.Communication media 4.Considerations in media selection Abbreviation for Internet Communication Smiley for Internet Communication New Words and Phrases Notes Exercises Lesson Three The Parts and Formats of Business Correspondence（Ⅰ） 1.Introduction 2.Structure of business letters 3.Format of business letters 4.Example letters 5.Format of envelopes New Words and Phrases Notes Exercises Lesson Four The Parts and Formats of Business Correspondence（Ⅱ） 1.Interoffice memorandum 2.Fax 3.E-mail 4.Website …… Lesson Five Establishing Business Relations Lesson Six Status Inquiry Lesson Seven Product Inquiry and Reply Lesson Eight Offer and Counter-Offer Lesson Nine Order and Acceptance Lesson Ten Payment Terms Lesson Eleven Payment by Letter of Credit Lesson Twelve Packing and Shipping Mark Lesson Thirteen Shipment Lesson Fourteen Insurance Lesson Fifteen Complaints and Claims Lesson Sixteen Adjustment o Claims Lesson Seventeen Lales Promotion Lesson Eighteen Resume Lesson Nineteen Application Letter Lesson Twenty Business Contracts and Agreements Key to the Exercises Reference
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