電子商務(wù)英語

定　價：￥17.00

作　者：	鄧之宇
出版社：	武漢大學(xué)出版社
叢編項：
標(biāo)　簽：	電子政務(wù)

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ISBN：	9787307053465	出版時間：	2007-03-01	包裝：	膠版紙
開本：	16開	頁數(shù)：	173	字?jǐn)?shù)：

內(nèi)容簡介

　　本書共有十個章節(jié)，系統(tǒng)而又全面地介紹了電子商務(wù)的基礎(chǔ)知識，對其中關(guān)鍵的電子商務(wù)術(shù)語均給出了注釋。其中網(wǎng)上時文閱讀文章針對性、時效性很強(qiáng)。本書注重理論與實際應(yīng)用相結(jié)合。對引導(dǎo)學(xué)生和讀者積極參加實踐活動，將書本的知識轉(zhuǎn)化為一種謀生的手段有極大的幫助和參考價值。為了更好的配合教學(xué)，本書還配有課件供師生參考使用。本書結(jié)合電子商務(wù)專業(yè)教學(xué)的實際需要，以其教學(xué)大綱為參考，通過國際權(quán)威機(jī)構(gòu)、知名媒體和專業(yè)網(wǎng)站等途徑采集出難度適中，涉及電子商務(wù)的歷史、發(fā)展和理論；電子商務(wù)企業(yè)對客戶、企業(yè)對企業(yè)的運(yùn)作流程，網(wǎng)上支付網(wǎng)絡(luò)安全，電子政務(wù)和電子商務(wù)的發(fā)展前景。內(nèi)容豐富，具有新穎性、實用性和前瞻性，將電子商務(wù)知識與英語學(xué)習(xí)有機(jī)地結(jié)合起來，適合高等院校電子商務(wù)專業(yè)、外貿(mào)專業(yè)及商務(wù)英語專業(yè)的學(xué)生使用，也可供網(wǎng)絡(luò)、商貿(mào)人員參考。

作者簡介

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圖書目錄

Chapter 1 Internet and World Wide Web
Section A E-Businen Essentials
The ABC of Internet and World Wide Web
Section B Online Reading Material
The Intemet and Business
Section C Online Surfing
What We Will Need to Get Staxted
Section D Supplementary Reading
E-English Rules the Waves
Chapter 2 Electronic Business Basics
Section A E.Business Essentials
Defining E-Business
Section B Online Reading Material
Power at Last
Section C Online Surfing
An E-mail Account
Section D Supplementary Reading
What's the Meaning of @ in the E-marl Address
Chapter 3 Business-to-Business E-Business
Section A E.Business Essentials
Defining Business-to-Business E-Business
Section B Online Reading Material
How Business-to-Business Works
Section C Online Surfing
Search Engines and DLrectones
Section D Supplementary Reading
Google Is Adding Maior Libraries to Its Database
Chapter 4 Business-to-Consumer E-Business
Section A E.Business Essentials
Defining Business-to-Consumer E-Business
Section B Online Reading Material
Understanding B2C E-Business
Section C Online Surfing
Web Address and Domain Names
Section D Supplementary Reading
From a Librarian to America's Richest Man.
Chapter 5 E-Business Web Site
Section A E-Business Essentials
Reviewing Web Hosting Vocabulary
Section B Online Reading Material
Usability of the E-Business Web Site
Section C Online Surfing
Visiting Online Stores
Section D Supplementary Reading
Big Media, Little Blogosphere
Chapter 6 Marketing Strategy for E-Business ( Ⅰ )
Section A E-Business Essentials
Identifying Marketing Issues
Section B Online Reading Material
E-Marketing Planning
Section C Online Surfing
Online Advertising: Banner Ads
Section D Supplementary Reading
China Promises Intemet Bounty
Chapter 7 Marketing Strategy for E-Business ( Ⅱ )
Section A E-Business Essentials ~
Market Research for E-Business
Section B Online Reading Material
Applying the Marketing Mix to E-Business
Section C Online Surfing
Online Forms
Section D Supplementary Reading
How Auction Sites Work Online
Chapter 8 Electronic Payments
Chapter 9 Security Issues
Chapter 10 Customer Service Strategies
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