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商務(wù)交際

商務(wù)交際

定 價(jià):¥22.90

作 者: 徐小貞
出版社: 外語(yǔ)教學(xué)與研究出版社
叢編項(xiàng): 高職高專商務(wù)英語(yǔ)實(shí)踐系列教材
標(biāo) 簽: 內(nèi)貿(mào)理論方法

ISBN: 9787560066233 出版時(shí)間: 2007-06-01 包裝: 平裝
開本: 16開 頁(yè)數(shù): 242 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  “高職高專商務(wù)英語(yǔ)實(shí)踐系列教材”以全新的視角實(shí)踐了商務(wù)與英語(yǔ)一體化、教學(xué)與評(píng)估一體化的教學(xué)理念,是一套具有國(guó)際視野和中國(guó)特色的教材。本教材充分體現(xiàn)了高職高專商務(wù)英語(yǔ)專業(yè)“以實(shí)踐為核心,以英語(yǔ)為主線,以商務(wù)為背景”的教學(xué)模式,引入多元教學(xué)評(píng)估體系,全英文編寫,重點(diǎn)培養(yǎng)學(xué)生的商務(wù)實(shí)踐能力?!渡虅?wù)交際》是融理論知識(shí)、溝通技巧、案例分析與現(xiàn)場(chǎng)模擬為一體的教材,有如下特點(diǎn):獨(dú)創(chuàng)性:首次將交際口語(yǔ)、溝通的理論技巧及溝通中的跨文化差異三者緊密結(jié)合,并系統(tǒng)講述了非言語(yǔ)交際形式,培養(yǎng)學(xué)生在不同商務(wù)情景下守成各種交際任務(wù)的綜合技巧??茖W(xué)性:結(jié)構(gòu)設(shè)計(jì)合理,單元內(nèi)部模塊分明,訓(xùn)練目標(biāo)清晰;采用單元評(píng)估的形成性考核試試教學(xué)和評(píng)估有機(jī)結(jié)合。靈活性:各單元相對(duì)獨(dú)立,活動(dòng)形式豐富多樣。

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圖書目錄

Unit1 Reception
Learning Objectives
Snapshot
A. Making Reservations
B. Making Introductions
C. Starting and Encouraging Small Talks
D. Inviting
E. Entertaining Visitors
Assessment
Unit 2 Telephone Calls
Learning 0bjectives
Snapshot
A. Preparation for a Call
B. The Beginning of a Call
C. The Middle of a Call
D. The End ofa Call
E. Leaving and Taking Messages
Assessment
Unit 3 Meetings
Learning Objectives
Snapshot
A. Preparing for a Meeting
B. Opening a Meeting
C. During a Meeting
D. Ending a Meeting
Assessment
Unit 4 Orai Presentation
Learning Objectives
Snapshot
A. Preparation
B。Introduction of the Presentation
C. Body of the Presentation
D. End of the Presentation
E. Using Visual Aids
Assessment
Unit 5 Neaotiations
Learning Objectives
Snapshot
A. Preparing for Negotiations
B. Opening a Negotiation
C. Managing Conflict
D. Bargaining and Making Concessions
E. Closing a Negotiation
Assessment
Unit 6 Complaints
Learning Objectives
Snapshot
A. Preparing for Making a Complaint
B. Making a Complaint
C. Receiving a Complaint
D. Solving a Complaint
Assessment
Unit 7 Employment Communication
Learning Objectives
Snapshot
A. Analyzing Yourself
B. Analyzing Job Advertisements
C. Interviews
Assessment
Unit8 NonverbaI Communication
Learning Objectives
Snapshot
A. Facial Expressions
B. Gestures
C. Postures
D. Space
E. Voice Quality
Assessment
Appendix Ⅰ
Appendix Ⅱ
Appendix Ⅲ
Appendix Ⅳ

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