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當(dāng)代商務(wù)英語:綜合教程1(學(xué)生用書)

當(dāng)代商務(wù)英語:綜合教程1(學(xué)生用書)

定 價(jià):¥32.00

作 者: 陳明娟 等編
出版社: 華東師范大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 行業(yè)英語

ISBN: 9787561753934 出版時(shí)間: 2007-07-01 包裝: 平裝
開本: 16開 頁數(shù): 223 字?jǐn)?shù):  

內(nèi)容簡介

  《當(dāng)代商務(wù)英語綜合教程》第一至四冊為基礎(chǔ)階段精讀教材,供高職高專商務(wù)英語專業(yè)或應(yīng)用英語專業(yè)學(xué)生使用,也可供程序相當(dāng)?shù)淖詫W(xué)者使用。 本教材是專門為高職高專商務(wù)英語專業(yè)學(xué)生精心編寫的。由著名英語專家主編,高職高專商務(wù)英語教學(xué)一線骨干教師、本科商務(wù)英語教學(xué)專家、英語語言教育專家和企業(yè)商務(wù)英語培訓(xùn)教師聯(lián)袂編寫,由外籍商務(wù)英語專家審定把關(guān)?!”窘滩奶攸c(diǎn):起點(diǎn)、難度適當(dāng),符合高職學(xué)生的實(shí)際特點(diǎn);注重語言基本功,強(qiáng)化聽說讀寫譯技能訓(xùn)練;富有時(shí)代特色,商務(wù)與語言有機(jī)的銜接;重在培養(yǎng)職業(yè)能力,適應(yīng)商務(wù)職場的需要;配有光盤、多媒體課件及網(wǎng)站,方便課余鞏固。

作者簡介

暫缺《當(dāng)代商務(wù)英語:綜合教程1(學(xué)生用書)》作者簡介

圖書目錄

Acknowledgement
Abbreviations
Pronunciation Table
Bookmap
Unit 1
 Text A How to Get Straight A's
 Language in Use
 Text B Dell's Story
Unit 2
 Text A A Brand-new Pair of Shoes
 Language in Use
 Text B Wrigley's
Unit 3
 Text A The Making of a Success Story
 Language in Use
 Text B Auction
Unit 4
 Text A The Top Five Inventions That Shrunk the World
 Language in Use
 Text B Thank God It's Friday!
Unit 5
 Text A Beauty and Love
 Language in Use
 Text B A Starbucks Story
Unit 6
 Text A If Only
 Language in Use
 Text B The Baker Who Beat McDonald's
Unit 7
 Text A A Good Heart to Lean on
 Language in Use
 Text B Samsung
Unit 8
 Text A Pets -- A Part of American Family
 Language in Use
 Text B Walt Disney: A Short Biography
Unit 9
 Text A Doing Well by Doing Good
 Language m Use
 Text B Human Resources Management
Unit 10
 Text A If I Were a Boy Again
 Language in Use
 Text B Black Tuesday
Unit 11
 Text A A Lesson Learned at Midnight
 Language in Use
 Text B Different Types of Stocks
Unit 12
 Text A Ask, Ask, Ask
 Language in Use
 Text B The Wal-Mart Story
Unit 13
 Text A The Littlest Fire-fighter
 Language in Use
 Text B FORD Motor Company History
Unit 14
 Text A The Daffodil Principle
 Language in Use
 Text B Sales Promotion
Unit 15
 Text A My Forever Valentine
 Language in Use
 Text B The History of Coca Cola
Unit 16
 Text A The Midnight Visitor
 Language in Use
 Text B Hans Wilsdorf and His Amazing Watch
Grammar References
Style Guides
Glossary
Presupposed Vocabulary List

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