Unit 1 Entering Foreign Markets Text A Deciding How to Enter Foreign Markets Text B Cooperative Joint Ventures in China Unit 2 International Trade Theories Text A Basic Theories of International Trade Text B Protectionism Versus Free Trade Unit 3 International Trade in Services Text A The Importance of Services in International Trade:Defining Trade in Services Text B Services in the World Economy Unit 4 Technology Transfer Text A Understanding Technology Transfer Text B International Technology Transfer and Intellectual Property Rights Unit 5 Trade Barriers Text A Forms of Trade Barriers Text B How to Hurdle the Barrier Unit 6 International Trade of China Text A China' s Trade: Growth and Diversification Text B China, US Complementary in Trade Unit 7 Marketing Strategy Text A The Four P's of the Marketing Strategy Text B Uncontrollable Variables in Marketing Strategy Unit 8 Marketing Environment Text A The Major Macroenvironment Forces Text B Host Country Political and Legal Environment Unit 9 Advertising Text A The World of Advertising Text B Television Advertising and Radio Advertising Unit 10 International Payment Text A Basic Methods of International Payments and Settlements Text B Multinational and Foreign Exchange Unit 11 Foreign Exchange Rate Text A The Functions of the Foreign Exchange Market Text B The Asian Crisis Unit 12 Securities Market Text A Why Do Securities Markets Exist Text B Investment Management in the 1990s Unit 13 Monetary Policy and Fiscal Policy Text A The Basic Idea of Monetary and Fiscal Policy Text B China' s Monetary Policy in the Coming Years Unit 14 International Corporate Governance Text A International Corporate Governance Text B Corporate Governance in China Unit 15 Human Resources Management Text A Human Resources Management Text B Job Termination and Retirement Unit 16 Global Logistics Text A Global Integrated Logistics Text B Logistics in Creating a Recycling Economy Unit 17 E-commerce Text A Understanding E-commerce Text B Understanding E-commerce in China Unit 18 International Business Organizations Text A World Trade Organization Text B Asia-Pacific Economic Cooperation Key Glossary
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