Part?、瘛hallenges and ambiguities of business research 1 Introduction 1.1 Purpose 1.2 Readership 1.3 On the use of the book 2 Research in business studies 2.1 Why we do research 2.2 Research versus common sense 2.3 Different research orientations 2.4 Induction and deduction 2.5 What comes first: theory or data? 2.6 Knowledge skills and research 2.7 Why research never stops 2.8 Research and ethics Further reading Questions Exercises Part Ⅱ The research process 3 The research process 3.1 The process perspective 3.2 Levels of research 3.3 Research and knowledge 3.4 What comes first: theory or research? 3.5 Some important concepts 3.6 Concluding remarks Further reading Questions Exercises 4 Research problems 4.1 Research ideas 4.2 Wrestling with research problems 4.3 Models in research 4.4 The role of reviewing past literature Further reading Questions Exercises 5 Research design 5.1 The design problem 5.2 Problem structure and research design 5.3 The problem of 'cause' 5.4 The classic experiment 5.5 Validity threats 5.6 Other research designs 5.7 Requirements in research design Further reading Questions Exercises 6 Measurements 6.1 Defining measurement 6.2 Levels (scales) of measurement 6.3 Validity and reliability in measurements 6.4 Improving your measurements 6.5 Measurements in qualitative' research Further reading Questions Exercises 7 Data sources 7.1 Secondary data 7.2 Primary data Further reading Questions Exercises 8 Data collection 8.1 Qualitative versus quantitative methods 8.2 When to use qualitative methods 8.3 Observations 8.4 Communication 8.5 Surveys 8.6 Interviews 8.7 Focus groups Further reading Questions Exercises 9 Sampling in empirical research 9.1 Why take samples? 9.2 Sampling procedures 9.3 Probability samples 9.4 Determining sample size 9.5 Sampling in qualitative research Further reading Questions Exercises 10 Preparation and analysis of data 10.1 Editing and coding 10.2 The role of statistics 10.3 Analysing one variable 10.4 Cross-tabulation 10.5 Test of hypotheses 10.6 Use of computers in research Further reading Questions Exercises Part?、蟆mplementation 11 Quantitative data analysis 11.1 Examining differences 11.2 Relationship (covariation) between variables 11.3 Explaining and predicting relationships between variables 11.4 Data reduction, structure and dimensions 11.5 Additional methods Further reading Questions Exercises 12 Qualitative data analysis 12.1 Characteristics of qualitative research 12.2 Qualitative data 12.3 Analytical procedures 12.4 Interpretation 12.5 Strategies for qualitative analysis 12.6 Quantifying qualitative data 12.7 Validity in qualitative research 12.8 Analysis of cross-cultural data 12.9 Use of computers in qualitative research 12.10 Case studies and triangulation Further reading Questions Exercises 13 Writing the final report 13.1 Purpose and importance of a written presentation 13.2 Guidelines 13.3 Structure of the report 13.4 Oral presentation 13.5 Writing for publication Further reading Questions Exercises References
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