Unit 1 Electronic Commerce Theory Text A Overview of Electronic Commerce Exercises Text B Advantages And Disadvantages of Electronic Commerce Reading Materials IT Producing Industries -Hopeful Sighs In 2003 IT Producing Industries Weather the Recession and Recover Slowly Unit 2 Internet and Protocols Text A Computer Networks Exercises Text B The TCP/IP Protocol Suite Reading Materials A Nation Online: How Americans Are Expanding Their Use Of The Internet Unit 3 Economics of Electronic Commerce Text A Interaction of Economics and E-commerce Exercises Text B E-Commerce Changes the Economics of Research Reading Materials Online Marketing Basics Establishing a Web Presence Unit 4 Web Publishing Text A Online Publishing Exercises Text B Opportunities and Risks of Electronic Publishing Reading Materials Assessing the Need for an Online Store Unit 5 Logistics Text A I.ogistics in Electronic Commerce Exercises Text B The Logistics Gaps in China Reading Materials The First Step to Internet Marketing:Pick Something to Promote Step One: Pick Something to Promote Selling Stuff Collecting Leads Info to Collect Other Stuff You Can Achieve with Search Ads Unit 6 EDI and Its Application Text A Electronic Data Interchange (EDI) Exercises Text B EDI Adoption and EDI Maturity Reading Materials Ten Key Steps to Successfully Marketing Your Business Online Unit 7 Electronic Marketing Structure and Direct Marketing Text A Overview of Electronic Marketing Structure Exercises Text B Direct Marketing Reading Materials Internet Marketing and customer referrals Unit 8 SCM and Electronic Commerce Text A IT and supply-chain management Exercises Text B The significance of virtual value chains in revealing new market opportunities "" Reading Materials A History of Logistics/Supply Chain Management Unit 9 Advertising Strategies Text A Advertising Methods on the Web Exercises Text B Advertisement Strategies Reading Materials How to Start Selling Online Unit 10 Security Issues in Electronic Commerce Text A Internet E-Commerce Security Exercises Text B Creating and maintaining Brands on the Web Reading Materials E-Commerce Security: Fact or Fiction? Unit 11 Eletronic Commerce Legislation Unit 12 Web Marketing Unit 13 Electronic Commerce and Information Economy Unit 14 Electronic Commerce Trust Unit 15 Electronic Commerce Planning 參考譯文
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