Unit 1 Passage A International Business Methods（Ⅰ） Passage B International Business Methods（Ⅱ） Passage C 中國(guó)特許經(jīng)營(yíng)信息滯后給“假洋品牌”可趁之機(jī) Unit 2 Passage A Why Firms Become Multinational Enterprises Passage B Figuring Out How to Do Business in Japan Passage C 大力實(shí)施本土化戰(zhàn)略 Translation Skills（Ⅰ） 定語(yǔ)從句的翻譯 Unit 3 Passage A Six Rules of Thumb for Doing Business across Cultures Passage B Managing Corporate Culture Passage C 盡可能使文化沖擊最小化 Unit 4 Passage A The IMF and the World Bank Today Passage B Currency Union：A Long—Term Vision? Passage C 通脹與調(diào)控 Translation Skills（Ⅱ） 被動(dòng)語(yǔ)態(tài)的翻譯 Unit 5 Passage A Defining Risk Passage B Risk Adjusted Passage C 投機(jī)——讓人欲罷不能 Unit 6 Passage A An Attempt to Estimate China’S Bad Loans Backfires Passage B China’S Reserves：A Money Machine Passage C 采取積極有效措施，促進(jìn)國(guó)際收支基本平衡 Translation Skills（Ⅲ） 增詞法和減詞法 Unit 7 Passage A Are Markets Efficient? Passage B Catching Market Waves Passage C 市場(chǎng)與經(jīng)濟(jì) Unit 8 Passage A Strategic Market Management Passage B Brand Loyalty Passage C 自主品牌：市場(chǎng)的直接交鋒 Translation Skills（Ⅳ） 翻譯中的詞性轉(zhuǎn)換 Unit 9 Passage A What Is Consumer Behavior? Passage B Core Values Passage C 貼牌生產(chǎn) Unit 10 Passage A Marketing Strategy Passage B Managing Innovation …… Unit 11 Unit 12 Unit 13 Unit 14 Unit 15 Unit 16 Unit 17 Unit 18 Bibliography
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